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Ford Dealership Association buys big: Media Monitors
The car co bought the most airtime in Toronto for the week of March 11 to 17.
Bell Media renews TV deal with CFL
The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.
La Presse to launch free app
The Quebec newspaper’s publisher explains why it’s not charging for the new app, which launches April 18.
Spotted! Rashers gives runners the gift of bacon
The Toronto-based sandwich shop’s promotion encourages runners and bikers to run a route that looks like a pig in exchange for a discount.
Kanetix kicks off rebranding campaign
The insurance comparison company’s new brand position and website focus more on the educational pillar of its business.
Olive Media gets social with ShareThis
Olive’s Kristie Painting discusses how representing the social widget in Canada will expand its social media portfolio.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
Digital strategies must emphasize tangible ROIs
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
Adconion Direct launches In-View
With the new product from the company, advertisers will only pay for display ad impressions that are viewable on-screen.
Global adds tap-through tech to its apps
Paul Burns tells MiC about the new call-to-action layer and how he hopes the tech will enhance the media co’s video offerings across all screens.
Corona lives it up
The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.
Cossette Media announces top brass changes
Mike Rumble takes over from Terry Horton as managing director in Toronto.
Digital advertising shows steady growth: reports
Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.
MasterCard kicks off priceless ‘World’ campaign
The brand is using a multi-platform initiative to promote the fact that its credit card is accepted globally.
