Articles Tagged ‘Apple’

Facebook Mobile

Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

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ICYMI: Corus adds to its podcast lineup

Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.

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Can Facebook ‘counter-program’ IDFA?

The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.

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Amid ad revenue gains, Facebook focuses on battling Apple

During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.

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Digital giants account for $25 billion in global ad spend

FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.

Toronto Star

Torstar revenue continues to decline

Revenue declined by 11% overall as print remains a challenge, but digital subscribers are up.

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Canada ranks ninth in app-making: report

The U.S. and China were responsible for the bulk of the apps created in 2017.

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Apple looks back to mag business with Texture deal

Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”

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Apple’s App Store search ads come to Canada

In a marketplace of two million competing products, brands can now buy placement atop organic search results.

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Mobile OS use overtakes desktop globally, but Canada lags: study

StatCounter’s five-year reports show that Android has become the most popular operating system for internet users globally, but for Canada, desktop still boasts the highest share.

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Apple still rules on tablets: MTM

According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.

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Will ad-blocking on Apple curb display ad dependence?

Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.

engagement report

Timing key to holiday email marketing: report

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.

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Did Apple’s updates provide any meat for media?

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.

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Pick your Platform: Brock Leeson dispels messaging myths

From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.