Articles Tagged ‘Becel’
UM picks up media AOR duties for Upfield
The agency will lead efforts for a portfolio that includes Becel, Flora, ProActiv and Country Crock.
What to expect from MasterChef Canada’s five sponsors
A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.
Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.
Becel butters up CBC viewers
The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.
Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
CTV rolls out Academy Award broadcast details
L’Oreal and Becel are back as broadcast sponsors, with Bell Fibe and Infiniti on board as first-time digital partners.
Rogers Wireless makes another big purchase: Media Monitors, Feb. 6 to 12, 2012
The telco bought the most radio time in Toronto, with TSN making a significant move to the top in Montreal.
