Articles Tagged ‘branded content’

Mediabrands inks branded content partnership with Vice

The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.

How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

Bunz’s content series signals sponsorship options

The online bartering platform is also looking to build revenue opportunities through custom content.

Facebook opens branded content to more pages

Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.

Just For Laughs creates dedicated branded content division

The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.

Shaw Media’s plans for three new shows

At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.

Canada picks up more Gold

Grip Limited gets Gold in Branded Content, with Canada also picking up prizes in Film and Titanium & Integrated on the last night of awards in Cannes.

Sunni Boot on branded content

The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.

Strategy and Playback launch BCON Expo

The branded content conference kicks off March 28, bringing together Canadian brands and media.