Articles Tagged ‘Canada Basketball’

Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.

Sun Life signs multi-year sponsorship with Canada Basketball
The brand is extending its basketball activities by becoming the jersey sponsor for the men’s and women’s national teams.

Flair Airlines signs on with Canada Basketball
The budget carrier evolves previous event-based activations to reach both families and national audiences.

Toyota bolsters sponsorship portfolio
With four new sponsorships including Freestyle Canada and Wheelchair Basketball Canada, the automaker is making its foray into amateur sports for more grassroots marketing efforts.

Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.