Articles Tagged ‘Canadian Media’
Spotted! Interac’s streetside spending reminders
How last Thursday’s snow storm helped the debit card company’s three-day OOH campaign in Toronto.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
Spotted! Asus’ tablet tree
The gifts are in plain sight on this festive tree meant to drive consumer engagement and sharing.
Spotted! CraveTV launches with marathon viewing session
The Bell Media stunt sees six people going for a Guinness World Record of 91 consecutive hours of watching the streamer’s programming.
ZenithOptimedia exec moves to DDB
Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.
Airport creative contest names jury
See the list of media and creative execs who will judge the Toronto Port Authority and Black’s $250,000 contest.
AOL names new chief marketing officer
Allie Kline has been promoted to the global role as Erika Nardini departs.
Livia Zufferli joining Rogers
Target’s VP of marketing is headed to the telco later this month as an SVP.
Buck Productions signs content deal with Viner
Toronto-based Buck Productions will create a series about Jon Paul Piques as part of the multi-platform deal.
Spotted! Mark’s steps into transit
The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.
Tim Armstrong hopes AOL will be doing the disrupting
The CEO reveals a new diversity initiative with the IAB, and talks about how AOL is finally digging itself out of “the worst merger in history.”
Conde Nast’s Dawn Ostroff on the age of ‘the selfie brand’
At the IAB MIXX conference on Monday, the former CW exec outlined her vision for millennial-friendly content.
Spotted! The Art Truck brings photography to Toronto’s streets
Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.
Set-top box measurement is good for business: blog
Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.
AOL announces more fall premiere dates
Laugh Lessons with Kevin Nealon, produced by Ellen DeGeneres’ company, bows Oct. 9.
