Articles Tagged ‘Carat’
DentsuBos and Aegis Media win Staples Canada
The win comes following a North American review for media, creative and PR.
Appleton changes its TV strategy
The rum’s Canadian distributor shares how the brand is retargeting ads leading up to the summer season.
Aegis Media Canada names CSO
Sasha Grujicic has been promoted to the new role effective immediately.
The Verdict: CCM goes digital for launch
The hockey gear brand partnered with Microsoft Advertising to launch its first Xbox-only campaign with a contest and video content.
Target joins the neighbourhood
The big box retailer is debuting its official launch campaign Sunday evening during the broadcasts of the Oscars and La Voix.
Reebok heats things up
The retailer has launched a Canadian campaign around the brand’s new global tagline, “Live with fire.”
Advertisers must make jump to digital video
At the nextMedia conference, Carat and Aegis Media VP Katie Atkinson told the audience that premium content can exist outside of traditional broadcast.
Spotted! Movember hits the rails in Montreal
Carat releases its first campaign for the cause in the Quebec city, with a contest that takes over digital screens in subway stations.
Rona brings it home
The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.
Sobeys serves up holiday helpings
The grocer is taking this year’s holiday campaign digital, with product videos, recipes and blog posts.
Carat signs on with Movember
The Aegis agency is working with the cause, which is now supporting prostate cancer awareness and male mental health.
Nivea promotes its Plan Canada partnership
The Beiersdorf-owned skincare company is promoting the partnership with the charity with a cross-platform campaign.
Subway and Walt Disney Studios team up
The motion picture distributor is partnering with the QSR to promote its soon-to-launch film Frankenweenie with a TV and digital campaign.
Carat names new digital account director
Alice DiGiovanni has left MediaCom to join the agency, and will be handling digital work for Target and Disney Studios and Resorts.
Spotted! Subway commits random acts of fitness
The QSR, in support of its “Commit to Fit” program, left ten unbranded treadmills on school campuses for students to try out.
