Articles Tagged ‘Catherine Macleod’
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
Broadcasters join forces on advanced audience segments
The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.
Are you using TV to its full potential?
Thinktv and MediaCom Canada’s Business Science division have partnered on a study to discover the correlation between TV and business growth.
The TVB rebrands for its next chapter
Organization president Catherine MacLeod on how its new moniker thinktv aims to inspire industry change.
Catherine MacLeod to lead TVB
The former Bell Media exec has been named president of the industry organization.
Tracey Pearce named Bell’s new SVP of specialty and pay
The veteran broadcaster replaces Catherine MacLeod, who left Bell Media last week due to family reasons.
Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.
Nanci MacLean, Justin Stockman promoted at Bell Media
The new roles fill a vacuum left when longtime exec Rick Brace left the media group at the end of 2013. (Justin Stockman pictured.)
Fall TV: The next big thing in specialty
The expected hits and momentum-builders for the new specialty TV viewing season.
Bell Media gets in The Loop
The media co is rebranding Sympatico on Dec. 13 with an increased focus on video and lifestyle content.
