Articles Tagged ‘CBC’
CBC Fullscreen Creator Network names lead
Abby Ho has been appointed to facilitate operations for the partners.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
Mid-season TV checkup
From the return of The X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.
Murdoch integrates SickKids into holiday special
The series’ first brand integration is a charitable partnership with the 140-year-old institution.
SickKids unpauses the lives of patients
A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”
CBC refreshes its sports properties
The pubcaster has given CBC Sports a new look and rolled out a year-long program in support of the Olympics.
CBC/Radio-Canada wins 2022, 2024 Olympic broadcast rights
The pubcaster will be the primary broadcaster for the Beijing 2022 Olympic Winter Games and the 2024 Olympic Games, with Bell Media and Rogers Media as partners.
CBC adds new exec
Secret Location’s Chris Harris is returning to the pubcaster.
Amanda Lang joining Bloomberg Canada
The former CBC host will have a weekday show on the upcoming channel, which is launching in November.
An accountant walks into the Dragons’ Den…
Details on how the CPA, Canada Post and Wolf Blass are activating around the CBC show’s 10th season.
Rogers tweaks hockey plans
Will scheduling changes bring higher ratings for the media co in its second year of national hockey?
Politicians weigh in on the CBC’s fate
Focusing their comments largely on the pubcaster, Stephane Dion (LP) and Andrew Cash (NDP) discussed the future of the TV and digital industries at an event yesterday.
Quebecor Media launches MCN
The Quebec-based co joins a growing list of traditional media businesses following consumers online with the creation of Goji.
CBC goes all-in on programmatic
The pubcaster is making all of its display inventory available through programmatic buying in partnership with Index Exchange.
Can’t shrink the CBC to greatness: Lacroix
During its AGM the pubcaster’s CEO noted that the company has reinvested in programming for the first time since 2009.
