Articles Tagged ‘Chevrolet’
GM gets help from future leaders
Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.
Shaw Media unveils Big Brother Canada sponsors
The Brick, Chevrolet and Ramada Worldwide have all signed on as sponsors of the first season of the Canadian version of the reality show.
V goes mobile with Shazam
The French channel is using the company’s media engagement app, which is sponsored by Chevrolet Sonic RS, to offer viewers access to exclusive content from L’amour est dans le pre and Le grand saut.
The end of the world as we know it: MiC’s Global Tour
UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.
Chevrolet buys big: Media Monitors
The automaker is tops in Toronto with Bell taking top spot in Montreal for the week of Nov. 5 to 11., 2012.
Chevrolet buys the most radio: Media Monitors
The car co bought the most radio airtime in Toronto, with Dormez-vous buying big in Montreal for the week of Oct. 29 to Nov. 4.
RBC steps up to the top: Media Monitors
The bank made its move to the #1 spot in both Toronto and Montreal for the week of Oct. 8 to 14.
Bell Bundle holds steady: Media Monitors
The cable and mobile package service remains seated at #1 on the Toronto and Montreal radio charts for the week of Oct. 1 to 7, 2012.
Bell Bundle dominates the airwaves: Media Monitors
The cable and mobile package service purchased the most radio airtime in both Toronto and Montreal for the week of Sept. 24 to 30, 2012.
Pattison Outdoor adds two new faces
Chevrolet is the first to use the Montreal superboard and mural, which can also provide additional messaging for brands that execute events in the surrounding parking lot.
Scotiabank Toronto Caribbean Carnival kicks off with new sponsors
The multicultural festival is coming back for its 45th year with new sponsors including Pizza Pizza, Chevrolet and El Dorado Rum.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Rogers Wireless maintains its top spot: Media Monitors, April 9 to 15, 2012
The telco made the largest purchase in Toronto, while Ford Dealer Association jumped to the top spot in Montreal.
Rogers Wireless soars to the top: Media Monitors, April 2 to 12, 2012
The telco jumped from #59 to #1 in Toronto, while AlarmForce remained in the top spot in Montreal.
Chevrolet merges creative teams to form global agency
Commonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.
