The Altitude Platform enables users to manage ad serving and reporting on a single platform.
The in-app advertising company adds inventory from one of the world’s most popular online gaming platforms.
Brands that work with the company can now reach gamers through in-game real estate, such as the background of a game.
Co-founder Chris Lombardi says audio could very well be the ‘microsite’ of the 2020s.
A new feature, created in partnership with U.S.-based InMarket, can engage consumers at critical moments, like entering a store.
The company saw more than 500% growth in 2017.
While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.
Evolve Media’s CraveOnline is now targeting a more sophisticated male consumer of content and products through its redesign.