Articles Tagged ‘Cossette’
The Children of the Street Society is watching
The Predator Watch initiative is targeting potential offenders and raising general awareness through an attention-grabbing online and OOH campaign.
ParticipACTION gets in the app game
The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
Telus connects with youth through We Day
The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Future Shop goes back to school
The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.
McDonald’s Canada employees boast twinkle toes
The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.
Royal Canadian Mint tells a war story
The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.
Air Transat plays games with the Globe and Mail
The company is testing out HTML5 technology with an iPad banner ad game.
Spotted! McDonald’s gets real
The QSR has covered a transit shelter board in downtown Vancouver with larger-than-life fruity creative.
McDonald’s Canada unites strangers
The QSR has launched a TV campaign starring real people, which hopes to take “I’m lovin’ it” to the next level.
Royal Roads University launches rebrand
The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.
McDonald’s comes to life
The QSR has placed ads featuring a three-dimensional mould of its new Real Fruit Smoothie in Quebec Sports Experts stores.
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
