Articles Tagged ‘Cossette’

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ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

Neil Sweeney JUICE Mobile

Juice Mobile takes top prize at 2012 Digi Awards

The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.

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Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”

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Future Shop steps up its festive game

Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.

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Mentos takes its roll to the streets

The candy co is asking Canadians to show their minty faces with a new OOH and digital campaign.

Simons

Simons goes West with interactive murals

The department store is expanding into Edmonton, the first market outside of its Quebec base, with an ad campaign that incorporates QR codes in the creative.

PredatorWatch

The Children of the Street Society is watching

The Predator Watch initiative is targeting potential offenders and raising general awareness through an attention-grabbing online and OOH campaign.

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ParticipACTION gets in the app game

The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.

AltHotel

Alt Hotels proves less is more

The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.

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Bleublancrouge takes Best of Show at the Extra Awards

The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.

Telus

Telus connects with youth through We Day

The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.

Loto-Quebec

Loto-Quebec blings it on

Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.

ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.

McD'sCanada

McDonald’s Canada employees boast twinkle toes

The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.

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Royal Canadian Mint tells a war story

The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.