Articles Tagged ‘Dave Gourde’

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The impact of the pandemic on client-agency relationships

The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.

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Bleublancrouge bolsters programmatic team

National wins have led the agency to add three new hires, including a director of digital media and programmatic.

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Bleublancrouge calls on TubeMogul for programmatic video

The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.