Articles Tagged ‘Facebook’
Facebook growing fastest among Canadian seniors: MTM
A report from Media Technology Monitor shows penetration among users 65 and older has grown at a rate of 38% since 2010.
The evolution of brands on social
Rebecca Shropshire, director of digital sales at the CBC, on why brands and agencies are moving away from community management and towards ads on social media.
Facebook tests autoplay video ads
A Mindshare promo for Summit Entertainment’s Divergent serves as a guinea pig for the new ad unit.
How the CBC is integrating Facebook into Battle of the Blades
The pubcaster is using new Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.
Facebook fallacies from its head of measurement
Rick Malhotra tells MiC how agencies need to think beyond the click-through rate when using the social media site in their campaigns.
Instagram to start offering ads
The Facebook-owned photo and video service has announced it will start rolling ads into the streams of users in the US in the next couple months.
Jordan Banks joins Global Facebook team
The social media co’s Canadian managing director is expanding his role and will lead Facebook’s global monetization efforts.
Facebook releases Canadian user metrics
According to the social media platform, it has 19 million monthly active users on desktop and 13 million on mobile devices.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
Kit Kat issues Chunky challenge
The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.
Analysts on the business of media at CMDC
Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.
Nielsen Online Campaign Ratings to launch in Canada
The ratings system, which is live in the US and UK, will come to Canada in the coming weeks.
Spotted! Pizza Hut draws for fans
The QSR celebrated its latest Facebook milestone with a live drawing execution.
American Express Canada goes small
The credit card company has launched a campaign around its “Shop Small” program to encourage Torontonians to support small businesses.
Breaking down Facebook Graph Search
Mediative’s Ian Everdell (pictured) and ChickAdvisor’s Alex de Bold weigh in on the potential of Facebook’s latest advertising tool.
