Articles Tagged ‘General Motors’
Sponsors pull Hockey Canada support for upcoming season
Tim Hortons, Scotiabank, Telus and GM have all continued to pressure the organization to commit to cultural change, with Canadian Tire pulling its support permanently.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
GM’s media diversity action plan
The global initiative is a sustainable transformation of the automaker’s diverse media engagement model.
Dentsu Aegis Network’s Annette Warring named global client lead for GM
The Canadian CEO will be moving to Detroit for the new position.
Cadillac takes the week: Media Monitors
Ads for the General Motors car had the most airtime for the week of July 13 to 19.
GM gets help from future leaders
Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.
TSN releases CFL plans
The Bell Media channel unveils a new social TV segment and its 77-game schedule leading up to the 100th Grey Cup.
GM launches global media review
The car co, which works with M2 Universal in Canada, is issuing an RFP for all its consumer-facing planning and buying.
