Articles Tagged ‘Google’
Brands, know thy creators
AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
AOL makes Android TV deal with Google
AOL’s video library is now available on 16 different connected TV devices. (True Trans with Laura Jane Grace pictured.)
Mondelez makes formal video commitment with Google
The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
CRTC backs down in regulatory tussle with Netflix and Google
After Netflix and Google refused to provide the CRTC with business data, the regulator will write the US video portals out of the Let’s Talk TV proceedings.
Terse exchange between CRTC, Google sets stage for TV hearing
The CRTC’s Let’s Talk TV hearing opened with Google voicing its opposition to online regulation.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
Who’s up when: Let’s Talk TV
What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.
Google acquires Songza
The media co has announced a takeover of the music site, with no immediate changes planned to the service.
Google aquires mDialog
Tech from the Toronto-based video advertising startup will be integrated into the DoubleClick platform.
Publicis launches digital service with Google, Conde Nast
Platform called La Maison will be used by boutique agencies to deliver web insights and develop content for luxury brands.
Pick Your Platform: Armin Huska on the connected car and Amazon’s Dash
Mindshare Canada’s chief digital officer on the conundrum of predicting the next big thing, and the two innovations that are exciting him most at the moment.
Sears Canada debuts shoppable spot
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
Google Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.
BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Google launches Chromecast in 11 new markets
The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.
