Articles Tagged ‘Google’

Rory Capern Headshot

The Big Picture: Twitter’s Rory Capern

The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.

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Mazda plays it safe

The car co has partnered with Waze to alert drivers when they’re at Canada’s most dangerous intersections.

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Google’s bad-ad fighter squad shares its findings

The company’s “Better Ads Report 2015″ shows what ads and practices the search engine targets in tracking rogue ads.

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Programmatic Guaranteed now in public beta

Google’s automatic ad product, which has been in testing mode for six months, can now be accessed by all DoubleClick subscribers.

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Postmedia targets SMBs with digital marketing solutions

The media company is reaching out to small and medium-sized businesses to help build their online presence and expand their advertiser-focused offerings.

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Postmedia joins elite Google club

As an AdWords premier SMB partner, the publisher can leverage the tech company’s expert advice to connect advertisers with its products.

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PHD picks up Google’s Ben Samuel

The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.

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Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.

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Blog: From the sidelines of the IAB Ad Ops summit

IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.

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How Rogers is reaching out-of-market NHL viewers

The media co and Google are pushing video clips of NHL goals viewers might have missed online to drive subscriptions to Rogers NHL GameCentre LIVE.

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Why Canada is a programmatic sandbox

Google Canada’s Rory Capern on the market’s importance to the global company and why 2016 will be a year of digital winners and losers.

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New Google ad products target right time, right place

The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.

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Google goes native with Gmail

Google has now made native ad spaces available on its daily email service through Adwords.

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Google opens Now prompts to brands

Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.

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More cord-cutting ahead but mass exodus unlikely: report

Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.