Articles Tagged ‘Google’

Andrea di fonza

Programmatic Guaranteed now in public beta

Google’s automatic ad product, which has been in testing mode for six months, can now be accessed by all DoubleClick subscribers.

Postmedia DMS

Postmedia targets SMBs with digital marketing solutions

The media company is reaching out to small and medium-sized businesses to help build their online presence and expand their advertiser-focused offerings.

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Postmedia joins elite Google club

As an AdWords premier SMB partner, the publisher can leverage the tech company’s expert advice to connect advertisers with its products.

Ben Samuel- To use

PHD picks up Google’s Ben Samuel

The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.

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Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.

SoniaCarreno

Blog: From the sidelines of the IAB Ad Ops summit

IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.

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How Rogers is reaching out-of-market NHL viewers

The media co and Google are pushing video clips of NHL goals viewers might have missed online to drive subscriptions to Rogers NHL GameCentre LIVE.

rCapern

Why Canada is a programmatic sandbox

Google Canada’s Rory Capern on the market’s importance to the global company and why 2016 will be a year of digital winners and losers.

Google announcment 1 adweek

New Google ad products target right time, right place

The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.

google native ads

Google goes native with Gmail

Google has now made native ad spaces available on its daily email service through Adwords.

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Google opens Now prompts to brands

Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.

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More cord-cutting ahead but mass exodus unlikely: report

Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.

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Mobile-only audiences on the rise: report

Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.

The AdChoices logo designed to notify consumers of interest-based advertising

Report singles out privacy intrusions in ad targeting: OPC

The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.

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Google appeal finds no play

A B.C. court case has upheld an injunction blocking Google from including search results of a company allegedly selling counterfeit products, a decision that may have implications for the screen industry.