Articles Tagged ‘Heather Gordon’
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.
Acast and Amazon Music announce Canadian podcast program
The program is designed to invest in Canadian independent podcasters and strengthen the platform’s breadth of content.
Canadaland partners with Acast to attract new ad opportunities
The podcast platform will handle distribution, sales and promotion for the network’s news and culture shows.
Acast partners with Donovan Bailey for new podcast
The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.
Acast launches sponsored content for podcasts
The podcast network blends branded messaging with ad reads to emulate editorial content in a longer format.
Acast comes to Canada
It’s allowing Canadian advertisers to buy ads across the network and it’s hired CBC’s Heather Gordon to head up country operations.
Dynamic insertion: The next podcast frontier?
CBC has tapped Triton Digital to manage and dynamically insert ads. But could the indie appeal of podcasts get lost in the shuffle?
CBC taps Twitter for social Olympic coverage
The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.
Heather Gordon named to CBC digi sales team
The former Bell Media digital group manager has joined Mary Kreuk’s team at the pubcaster.
