Articles Tagged ‘Initiative’
Kobo shows off its passion
The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
Peter Mears named president of Initiative North America
The promotion means the Mediabrands Canada CEO will move to New York City this spring.
Burger King savours the taste
The QSR is introducing the new Whopper sandwich with amusing TV creative, supported by radio spots in English Canada and online ads in Quebec.
QR code sundials and a virtual canvas: MiC’s Global Tour
Mobile executions from brands in Germany, Korea and Thailand are stops on the tour this week, with MiC asking Shannon Pluem from Initiative to weigh in.
ING’s explosive branding
A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Richard Beaven steps down as worldwide CEO of Initiative
Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.
Day in the Life: Peter Mears of Mediabrands
MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.
Initiative’s new EVP talks about her role
Sue Alexander Ash tells MiC about the plans and challenges ahead.
Burger King puts a ring on it
The QSR relaunches its latest iteration of the Whopper with a campaign that plays off the burger’s name, Ring Master.
Michele Pauchuk named new head of MEC
The Initiative EVP and managing director takes over for Bruce Neve.
