Articles Tagged ‘IPG Media Lab’

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Consumer perceptions spoiled by unsafe ads: study

Even when content was perceived to be “safe,” failure to align with a brand or category affected perception.

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TV: there’s an app for that

IPG Media Lab predicts the “appification of TV” to be one of the big trends for 2016.

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Consumers think brands are falling short on mobile

Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.

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Have we hit peak distraction?

IPG Media Lab’s Outlook 2015 says this is the year brands need to start replacing something else, or risk being lost in the attention shuffle.

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How to conquer the next media frontier: wearables

IPG Media Lab’s head of strategy Melvin Wilson on why the market for wearables isn’t catching fire, and the potential for brands in the space once it does.

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Go mobile to reach an attentive audience: IPG study

New research from IPG Media Lab shows users on mobile devices that are commuting or in a store are most likely to pay attention to online advertising.

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Which messaging apps are best for brands: study

A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.