Articles Tagged ‘Jeff Vidler’
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
Podcasts are booming in Canada, and audiences are only getting bigger
Almost a third of consumers spend more time listening to podcasts than other traditional media.
Video podcasts won’t kill the audio stars
Signal Hill Insights points to three key insights about audio podcasts uncovered by its research in 2023.
More than half of Canadian adults are listening to podcasts
Early results from a Signal Hill study reveal that gains in podcast listening during the pandemic have remained stable.
Who is using Clubhouse in Canada: study
The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.
Spotify makes another acquisition, this time in podcast adtech
The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.
Spotify gets one step closer to radio with Anchor
The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.
Canada leads in podcast listening, but are brands responding?
Advertisers reach an intimate, dedicated listener base, but experts say it’s still not a reach vehicle.
Will Spotify’s big bucks spent on podcasts pay off?
The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.
Isolation podcast trends: There’s more than meets the ear
There are fewer downloads and listeners, but this doesn’t tell the whole story.
Three takeaways from RAIN’s digital audio summit
From growing the podcast industry to monetizing and measuring its ad potential, Summit Canada explored the state of audio in the country.
How are Facebook concerns affecting interactions with brands?
Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.
