Articles Tagged ‘Kraft Canada’

Mo Peterson Screen Shot Kraft

Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

Copied from Playback - MasterChef Holiday

CTV preps MasterChef Canada holiday special

The new two-hour special is a first for the format internationally and will bridge the gap to the series’ second season.

MiO Squirtcar Schedule

MiO brings music to transit riders during NXNE

The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.


Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Masterchef judges

CTV names Kraft premiere sponsor of MasterChef Canada

The food co and its brands will be integrated into the show through segments like the Kraft Food Truck Challenge, and branded content inspired by dishes on the series.


Kraft partners with TSN and RDS

The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.


Kraft Dinner wants to be your last meal

The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.


Kraft Canada alters its hockey strategy

The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.


The Verdict: Kraft sets the bar for MiO

The brand tells MiC that the water enhancer is seeing similar growth patterns in Canada as it has in the U.S., as well as how it’s playing in the digital field.

Jell-O image

Spotted! Consumers get a dose of fame from Jell-O

The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.


Kraft mixes things up with a new offering

The brand has launched MiO, an on-the-go drink mix that looks to reach male millennials, and is entering the Canadian market with a summer-long TV and digital buy.


Stride Gum shows off its playful side

The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.


Triscuit lets Canadians play director

From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.

Dentyne 2

Dentyne showcases the elements of attraction

The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.


Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.