Articles Tagged ‘Mark Childs’

Metrolinx eyes growth as a media property
The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.

Samsung Canada expands Jays partnership to go 360
The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

Spotted! Samsung’s #GalaxyLife rides into Toronto
The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.

Samsung shoots for millennials with NHL partnership
The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

AToMiC Awards jury revealed
Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.

Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.

Samsung urges consumers to take note
The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

Samsung brings Canada to Sochi
The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.

Samsung teams up with Speed Skating Canada
The brand is now the national partner of team Canada’s short track program and will activate with branded content featuring the athletes.

AToMiC Awards jury revealed
Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.