Articles Tagged ‘McDonalds’
A guide to NHL changes in Canada
With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.
Rogers sets off on a hockey tour
Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
Media Agency of the Year: OMD grows for Gold
Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.
McDonald’s buys top spot: Media Monitors
The QSR bought the most ad air time in Toronto and Montreal, for the week of June 3 to 9.
ING Direct buys big: Media Monitors
The financial institution bought the most airtime in Toronto, with Just for Laughs purchasing the most in Montreal for the week of May 27 to June 2.
Honda Dealer Association buys the most: Media Monitors
The car dealer bought the most radio time in Toronto, with McDonald’s taking the most airtime in Montreal for the week of May 20 to 26.
McDonald’s buys big: Media Monitors
The QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
McDonald’s brings ‘Your Questions’ to the Super Bowl
The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Spotted! McDonald’s gets real
The QSR has covered a transit shelter board in downtown Vancouver with larger-than-life fruity creative.
McDonald’s comes to life
The QSR has placed ads featuring a three-dimensional mould of its new Real Fruit Smoothie in Quebec Sports Experts stores.
OMD gets top spot in Gunn Report
The annual listing ranks the most-awarded agencies and advertisers at media competitions worldwide.
McDonald’s dives into espresso-based drinks
The burger and fries franchise launches its biggest campaign yet to introduce the new products to Canada.
