Articles Tagged ‘Media Experts’

Fall TV: Daytime ratings

Industry members weigh in on daytime TV buys in the post-Oprah landscape.

Holiday shoppers jumping on e-commerce bandwagon: study

A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.

MAOY Silver: Media Experts stays ahead of the curve

The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.

MediaCom wins Media Agency of the Year

Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.

Media Directors of the Year

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.

Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign which features a big TV buy and a Facebook game.

Future Shop has what you ‘Most-Must’ want

The company goes heavy into digital with its 2011 holiday campaign.

Spotted! BMW goes to the birds

The car co Twittifies its OOH billboard to promote a new feature.

BMW gets personal in Maclean’s

The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.

Ad exchanges: the industry weighs in

Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.

Media Experts launches Xpeto

The agency says it is the first Canadian media co to launch a online proprietary trading desk north of the border.

BMW looks to the future

The car co has launched a campaign showcasing a 2013 model, and its new technology.

Fall TV: Hits and misses

Senior media execs give MiC their take on the winners and losers of the new season.

Sharp puts BMW on the cover

The luxury car co goes for top billing with a fold-out window execution from Media Experts and Cundari.