Articles Tagged ‘MediaCom Canada’

Kevin Keane

AToMiC: Kevin Keane talks brainwaves and data

The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.

Robert Meth

MediaCom adds a director of new business

Robert Meth joins the agency in the new role, focused on developing an ongoing line of new clients.

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Jeff Thibodeau joins SMG Canada

The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.

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Starbucks promotes its Blonde Roast

The company is doing a rare OOH campaign promoting the lighter blend, along with a contest asking Canadians to rename it.

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Pizza Hut signs year-long deal with Sportsnet

Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.

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Integration inspiration: US reality show imports

Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.

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Salvation Army renews holiday donation drive

The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.

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2012 Media Directors of the Year & Next Media Star

Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.

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MediaCom names new SVP

Lise Dellazizzo is joining the agency as SVP, growth strategy and foresight, beginning next Monday.

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Matt Di Paola leaves MediaCom

The agency’s chief strategy and innovation officer is joining Critical Mass.

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Foursquare takes a dip in the ad pool

Robin Hassan at Starcom and Ian Giles at MediaCom speak to MiC about the impact that the social networking app’s new advertising program will have on the Canadian market.

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MiC Editor’s Pick: Bringing fans into the fold

Welland, ON.-based band Street Pharmacy has launched a celebrity-brand inspired direct-to-consumer program to collect data and connect directly with fans.

Kevin Keane

#Changethemodel: Direct-to-consumer initiatives

MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”

KITCHENAID CANADA - PINKnic to help beat breast cancer

Spotted! KitchenAid hosts a pop-up picnic

The PINKnic was held on Tuesday night in support of the Canadian Breast Cancer Foundation.

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Fall TV: Primetime Battlegrounds

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.