Articles Tagged ‘MediaCom Canada’

kevinJohnson

MediaCom Canada names new CEO

Kevin Johnson has been promoted to the role, taking over the position from Jamie Edwards.

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Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

MichaelNeale

Blog: TV as the great connector

Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.

Krossing

Op Ed: Is the paid, owned, and earned media discussion relevant?

MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.

RobertMeth

TubeMogul expands Canadian presence

The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.

JamieEdwards

Canadian indie shops will be snapped up in 2015: Edwards

Jamie Edwards, head of MediaCom Canada, reflects on 2014 and predicts how programmatic and the economy will shape the next 12 months.

GrantChanner

MediaCom Canada adds an SVP

Grant Channer has joined the agency, working as a business director for the GroupM shop.

HarveyGoldhersz

GroupM shuffles its North American c-suite

Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.

LisaFeeney

The Mission: Lisa Feeney on reaching ethnic consumers

Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.

Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

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MediaCom rolls out sponsorship evaluation tools

The global media agency now offers Connected Sponsorship tools in Canada and other markets.

JodiBrown

The Canadian guide to SXSW

Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.

RHassan

Robin Hassan heading to Unilever

Currently SVP, digital strategy at Mediacom Canada, Hassan is going client side starting Monday.

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Will 4K video on Netflix encourage cord cutting?

Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.

RobinHassan

#CES2014: Context is everything

Robin Hassan, SVP, digital strategy at Mediacom Canada, on the new media channel that self-driving cars could potentially bring and other trends from CES.