Articles Tagged ‘MediaCom Canada’
MediaCom Canada names new CEO
Kevin Johnson has been promoted to the role, taking over the position from Jamie Edwards.
Viewability wars as digital transitions
As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.
Blog: TV as the great connector
Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.
Op Ed: Is the paid, owned, and earned media discussion relevant?
MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.
TubeMogul expands Canadian presence
The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.
Canadian indie shops will be snapped up in 2015: Edwards
Jamie Edwards, head of MediaCom Canada, reflects on 2014 and predicts how programmatic and the economy will shape the next 12 months.
MediaCom Canada adds an SVP
Grant Channer has joined the agency, working as a business director for the GroupM shop.
GroupM shuffles its North American c-suite
Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.
The Mission: Lisa Feeney on reaching ethnic consumers
Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.
Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?
MediaCom rolls out sponsorship evaluation tools
The global media agency now offers Connected Sponsorship tools in Canada and other markets.
The Canadian guide to SXSW
Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.
Robin Hassan heading to Unilever
Currently SVP, digital strategy at Mediacom Canada, Hassan is going client side starting Monday.
Will 4K video on Netflix encourage cord cutting?
Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.
#CES2014: Context is everything
Robin Hassan, SVP, digital strategy at Mediacom Canada, on the new media channel that self-driving cars could potentially bring and other trends from CES.
