Articles Tagged ‘MediaCom’
KFC brings back the Double Down
The bunless sandwich is back with a TV and Facebook campaign that encourages men to “Make Time for Man Time.”
Tide gets fresh for spring
The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
GroupM grows management
Dominic Proctor has been named worldwide president of the WPP parent company.
KFC gets together with its fans
As part of MiC‘s 2012 goal of highlighting the best international campaigns, check out this contest from the Australian arm of the QSR aimed at bringing Facebook friends together.
The rise (and fall) of the media shop
Lauren Richards shoots from the hip about media agency independence.
Inside MediaCom’s MAOY win
The agency takes the top media prize with work for H&M, HomeSense and Maytag.
MediaCom wins Media Agency of the Year
Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.
MediaCom partners with Digital Launch Pad
The media co has signed on to produce the event, which seeks out new and hot web destinations.
Ian Rotherham joins MediaCom
The former OMD manager comes on as global account director.
Spotted! Pedigree goes to the dogs
The Mars-owned brand is creating buzz for its annual adoption campaign with OOH cut-outs on walking trails and in parks.
Shifting focus for back to school
Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.
The Verdict: Canadian Tire cleans house
MiC gets the results of the retailer’s digital heavy House of Innovation campaign.
Spotted! Smirnoff gets tropical
The vodka brand turns Toronto transit shelters into an urban oasis.
MediaCom names chief strategy and innovation officer
The newly created position goes to Matt Di Paola, who most recently worked as SVP, managing director at Proximity Canada.
