Articles Tagged ‘Michele Erskine’

Michele Erskine named VP of Astral OOH

The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.

The Canadian Out-of-Home Awards celebrated creativity in OOH

Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.

Outfront pairs with Vistar to make digital inventory more accessible

The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.

Outfront Media tackles more of the Yonge corridor

Through a partnership with RioCan, Outfront builds on its presence along the Yonge corridor.

Outfront bolsters leadership team amidst digital expansion

Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.

Outfront Media goes to the bikes in Montreal

The OOH vendor has partnered with the city’s bike sharing program to sell media at stations throughout the city, adding more than 1,200 faces to its inventory.

Outfront Media acquires Dynamic Outdoor

The 100% digital acquisition is key to driving growth in outdoor advertising, Outfront’s Canadian SVP told MiC.

CBS Outdoor goes digital

The OOH ad space provider is rolling out digital billboards in Calgary, Edmonton and Toronto.