Articles Tagged ‘Mosaic’


Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

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Labatt unveils a new Budweiser brew

Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.

coca cola kindness

Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

MAGNUM - Actor Joe Manganiello visits the Magnum Pleasure Store

Spotted! Magnum serves up pleasure

The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.

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Spotted! Dawn dishes out goodness

The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.

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Spotted! Loblaw dishes out a taste of summer

The grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.

Budweiser Red Light Mobile Store 1

Spotted! Budweiser builds NHL playoffs buzz

The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.


Samsung Canada goes national for launch

The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.


Spotted! Alexander Keith’s hits the road

MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.

Alexander Keith's

Alexander Keith’s introduces new brews

The Labatt brand will promote its Hop Series ales with a campaign that focuses on educating consumers about the brewing process.


Jolly St. MiC: Target Holiday Road Trip hits Toronto

The retailer’s latest experiential campaign will be offering Torontonians Starbucks gift cards, Target swag, a downtown shuttle service and holiday tunes.


Target spreads the holiday cheer

The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.


Newad names new director

Anand Puran joins the company as director of experiential marketing in Central Canada.


Target-ing consumers on the beach

The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.

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Spotted! Consumers get a dose of fame from Jell-O

The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.