Articles Tagged ‘NHL’
The Hockey News launches the Women’s Issue
The TC Media-owned magazine has produced its first-ever female-centric issue with the goal to make it a regular piece of the brand.
Big Bang Night in Canada: trademark infringement or publicity stunt?
The CBC and Bell Media fought a short-lived legal tussle over the words “in Canada” used to promote CTV’s two-hour The Big Bang Theory comedy block on Saturday nights, against Hockey Night in Canada on the pubcaster’s schedule.
NHL lockout: Bring in the replacement programs
With the first two weeks of the regular season officially cut, the CBC and Sportsnet have rolled out alternate Saturday night hockey programming.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Canadian broadcasters quietly prep for possible NHL work stoppage
The major networks are hoping for the best, but preparing for the worst, as the NHL starts contract talks with its players union.
Women are an untapped demo in hockey: study
The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.
CBC has its pulse on playoff promotion
The pubcaster has launched Hockey Night Playoff Pulse, a Pinterest page and a national ad campaign spanning print, TV and OOH.
CBC English services to cut 256 jobs
In the wake of federal government cuts, the CBC has cancelled Connect with Mark Kelley and Dispatches with Rick MacInnes-Rae.
Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Scotiabank renews deal with NHL
The bank’s senior VP of marketing tells MiC why the sponsorship is important to the company.
The X Factor gets top vote: BBM, Dec. 19 to 25, 2011
The final episode of the reality show’s first season snagged the most viewers for the week.
CRTC hands Bell a penalty over mobile sports programming
Ruling on a January 2011 complaint filed by Telus, the regulator says Bell’s exclusive mobile-content deals with the NHL and NFL run contrary to its new media policy, a claim Bell refutes.
NHL drops puck on Mission: Impossible promotion
Hockey and Hollywood collide with the pro hockey league building buzz for the upcoming Paramount Pictures release.
Kraft Hockeyville is on the hunt again
The competition that has communities vying for the title of most passionate hockey town is back with some changes.
