Articles Tagged ‘online’
Media Moves: Snapchat and Roblox make updates to increase online safety
Plus, Instagram is testing the option for users to reset their content recommendations.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
TV and digital gap to narrow: Zenith
Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.
CBC adds new web series on first responders
Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.
Ad-blocker penetration high in Canada: study
Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.
Our Homes Media Group looks to push urban sales with new hire
Christine Puma, the publisher’s new director of business development, will focus on growing ad sales in more urban areas for the quarterly magazine.
Fintech startup mixes it up with first campaign
LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.
Finding a little Harley-Davidson in everyone
The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.
Holiday shoppers jumping on e-commerce bandwagon: study
A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.
Astral Radio to launch online music service
Advertising opps are open for the on-demand streaming service, which will hit the internet later this fall.
Mobile beats online advertising: study
The Dynamic Logic study finds mobile campaigns generate more awareness and purchase intent.
MOCCA puts the pink on people
The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.
Smartset’s ‘in-between’ campaign
The Canadian retailer has launched a multimedia effort targeting women in their late 20s.
Axe Canada launches online channel
The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.
