Articles Tagged ‘PHD’

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Scotiabank relives Canada’s “hockey dreams”

The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.

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Omnicom Media Group launches new network

Called Hearts & Science, the data-driven network will open its Canadian outpost next month.

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

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Unravelling Canadian consumer behaviour

TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.

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Will the skinny basic push cord-cutters into Neverland?

With skinny basic in market (and under fire) for a week, pundits wonder if the CRTC erred in spreading out the arrival of the $25 package and pick-and-pay.

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Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.

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How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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Mid-season window: the state of TV buying

How TV buying strategies are changing as media dollars shift increasingly to digital.

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Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

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TheScore breaks news with Miller-sponsored OOH

A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.

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PHD picks up Google’s Ben Samuel

The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.

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Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

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Spotted! Taking a walk around the UNB campus

A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.