Articles Tagged ‘PHD’

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Internet video: the big and the small of it

Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.

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Omnicom outpaces yearly growth in second quarter

The global media group’s second quarter results include double-digit increases in advertising and net income.

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Honda’s hockey plans

The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.

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Canada shortlisted for four Internationalist Awards

PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.

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Sponsors unveiled for second season of Amazing Race Canada

Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.

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PHD talks gamification

Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.

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Industry reaction to New York Times redesign and native ads

Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.

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Specialty TV’s survival plan

Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.

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Media reaction to the Rogers NHL deal

ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.

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Boston Pizza calls out festive fakers

The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.

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PHD takes home gold at Internationalist Awards

The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.

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MAOY Silver: PHDCanada plays to win

The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.

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Shaw Media partners with Keurig for new spots

The media co will launch a new campaign with stars of Food Network Canada’s Restaurant Takeover.