Articles Tagged ‘PHD’

RobYoung

Blog: Can you define Video on Demand?

Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.

theScore

TheScore kicks off new football season

How the app has updated ad units to coincide with the launch of the NFL season.

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

RobYoung

Blog: An erratic time for TV

PHD’s Rob Young sums up what’s causing trouble in the TV landscape.

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Upfronts 2015: Is bigger better?

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.

cottageLifeRaid

Cottage Life and SC Johnson bug out

The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.

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OMD takes top Gunn Report prize

The top five list of most-awarded agencies for 2014, including a new entry in the third spot.

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Why TLN is bringing more Spanish-language channels to Canada

Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.

IndianaJones

Scotiabank makes a play for millennials through Instagram

Why the brand decided to be the first bank to advertise on the platform in Canada.

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Forty percent of internet time remains ‘buried’: CMust

The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.

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MAOY Silver: Planning for success at PHD

The agency breaks down the barriers in its approach to media.

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Can TV hang on to departing digital dollars?

How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.