Articles Tagged ‘PHD’

mauricLevyFFWDAdWeek2016

How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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Mid-season window: the state of TV buying

How TV buying strategies are changing as media dollars shift increasingly to digital.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

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TheScore breaks news with Miller-sponsored OOH

A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.

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PHD picks up Google’s Ben Samuel

The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.

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Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

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Spotted! Taking a walk around the UNB campus

A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.

RobYoung

Blog: Can you define Video on Demand?

Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.

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TheScore kicks off new football season

How the app has updated ad units to coincide with the launch of the NFL season.

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

RobYoung

Blog: An erratic time for TV

PHD’s Rob Young sums up what’s causing trouble in the TV landscape.

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Upfronts 2015: Is bigger better?

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.

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Cottage Life and SC Johnson bug out

The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.