Articles Tagged ‘PwC’
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
Digital ad revenue growth slowed in 2022
This year’s overview by the IAB also finds that video, audio and smaller publishers are benefiting from media diversification.
ANA picks partners to increase programmatic transparency
PwC, Kroll and TAG’s TrustNet will assist on a new project to eliminate fraudulent and wasteful spending.
Overall entertainment and media revenue to fall by 6%
A new study by PwC says it could take advertising figures three years to get to 2019 levels.
‘Staggering growth’ projected for OTT, e-sports revenues in Canada
A new report from PricewaterhouseCoopers indicates OTT revenues in Canada will grow from $2.1 billion in 2018 to $3.5 billion in 2023.
ICYMI: A new season for Burden of Truth
Plus, Proof moves from CBC to Superchannel.
Millennials ruling content consumption: PwC
OTT streaming will grow by 10.3% annually in Canada through to 2020, according to this year’s entertainment and media outlook.
UM bags PwC Canada account
The IPG agency was chosen following a review of the firm’s internal buying and planning division.
PwC Global Outlook launch looks at the future of innovation
A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.
Online ad revenue tops TV in Canada: PwC
New report shows internet and videogame advertising to be the biggest areas of spending growth.
Online ad growth leading charge in 2017 report: PwC
The company’s latest Global Entertainment and Media Outlook: 2013-2017 says total online advertising is expected to grow by 14.5% in the next five years.
TV ad revenue up in 2011: PwC
Overall, the Canadian ad market was healthier than the US’s in 2011, growing by 5% versus 2% south of the border.
