Articles Tagged ‘Spotted’
Spotted! Evian wants to educate tennis fans with experience
The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.
Spotted! Tostitos and Susur Lee open “tasting windows”
The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
Spotted! Wealthsimple brings its newsletter to print
The financial brand is giving out paper versions of TLDR, which has become a major part of its content marketing efforts.
Spotted! Sol’s billboards help find sunny patios
The screens use real-time data to find nearby establishments best-suited for the brand’s beer.
Spotted! The giant Cheeto hits the road
The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.
Open Letter: Media leaders should embrace their crucial role in supporting Canadian news
Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.
Spotted! Heineken gets behind the wheel, safely
The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.
Spotted! Boston Pizza changes its name to troll the Bruins
A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.
Spotted! CIBC opens an art exhibit at Pearson’s baggage claim
The bank is using the possibilities of travel to deliver on what has become a key brand value.
Spotted! A QR code made entirely of reactions to art
The out-of-home ads not only let people buy tickets for The Artist Project, but allowed exhibitors to show off their own work.
Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.
Spotted! Taking to the skies to fight trafficking
The Jensen Project and No Fixed Address use skywriting to put the methods of online predators into plain view.
Spotted! KFC pays tribute to a fellow ‘king of buckets’
Ads congratulation Lebron James hit digital billboards 30 hours after he broke the NBA’s all-time scoring record.
Spotted! Canadian Tire (virtually) trims the tree
The VR experience has a direct ecommerce link for the retailer’s Noma and Canvas private brands.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
