Articles Tagged ‘Stanley Cup Playoffs’
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
MAGNA forecasts Canada’s ad market to rise by 5% in 2024
Global media investment and research company MAGNA expects the Summer Olympics and other events to boost the ad market.
Ratings stay strong for Sportsnet and CBC in round two
While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.
Stanley Cup Playoffs game two up 181% from 2016
After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Hershey Canada aligns with the Cup
To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.
Stanley Cup Playoffs end with top ratings: BBM
CBC’s hockey coverage netted 3.4 million viewers, while CTV Evening News was the top weekly show for June 24 to 30.
Stanley Cup finals score with viewers: BBM
CBC’s hockey coverage netted 2.7 million viewers, while The Voice was the top daily show for the week of June 17 to 23.
Stanley Cup Finals win top ratings: BBM
CBC’s hockey coverage netted 2.57 million viewers, while The Big Bang Theory was the top daily show for the week of June 10 to 16.
NHL Playoffs remain on top: BBM
CBC’s hockey coverage netted 2.24 million viewers for the week of June 3 to 9, while The Big Bang Theory was the top daily show.
NHL Playoffs score big with viewers: BBM
CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.
Hockey Night in Canada shatters playoff records: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
Ontario Nurses Association highlights healthcare MVPs
The union has rolled out a radio campaign, created and planned by Doug & Serge, that compares nurses to pro athletes.
