Articles Tagged ‘Starcom MediaVest Group’
TV advertising wins hands down: TVB study
Laura Gaggi, Bruce Neve and Jake Norman weigh in on study results from the Television Bureau of Canada.
MAOY Honourable Mention: Starcom’s streak stays alive
The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.
SMG wins P&G Best Agency Partner
The media co took home the brand building award for its work with P&G at last night’s awards ceremony.
Looking forward at AToMiC
The conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.
SMG names new VP group account director
Randy Carelli is promoted to the position effective immediately.
Maynards lets consumers get gummy
The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.
Febreze launches global ‘scentsus’
The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.
Next Media Stars: Jennifer Sawula
The MediaVest strategy supervisor talks about standing out from the airport advertising pack.
Lee Doyle on MEC’s new president
The CEO of MEC North America tells MiC why he hired Michele Pauchuk.
Michele Pauchuk named new head of MEC
The Initiative EVP and managing director takes over for Bruce Neve.
Lauren Richards leaves Media Experts
After four months as CEO, Richards confirms to MiC she has left the company.
SMG tops global billings in 2010: RECMA
The network takes top spot in the measurement co’s most recent report, overtaking last year’s leader, OMD.
