Articles Tagged ‘Starcom’

UHD TV Creative

Samsung aims to beat the holiday rush

Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.

Mexico Tourism

Mexico Tourism Board shows off its cities

The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.

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Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

Final Photo-Samsung Olympic Press Conf.

Samsung brings Canada to Sochi

The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.

gratifries

Burger King trims the fat

the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.

VHSaucesFoodNetworkCanada

VH Sauces partners with Shaw to inspire

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.

Samsung Tabitat

Samsung explores natural ‘Tabitats’

The tech brand is showing off its tablet variety with a new digital-only initiative that pokes fun at nature shows.

pringles party

Spotted! Pringles gets the party started

The Kellogg chip brand invited consumers to play games and share their best Pringles party tricks using on-site video and photo booths.

Pogo mustard

Pogo starts the great condiment debate

The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.

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What the Omnicom-Publicis merger could mean for Canada: report

The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.

SamsungFeisthologram

Samsung Canada goes national for launch

The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.

RobinHassan

SXSW 2013: Long live the experience

From Google’s talking shoes to all things Oreo, Starcom digital VP Robin Hassan gets MiC readers past the long lines in Austin to share details from this year’s festival.

Cannes11

OMD tops the Gunn Report

The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.

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The Verdict: Samsung Canada revamps its NFL plans

Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.