Articles Tagged ‘Starcom’

VHSaucesFoodNetworkCanada

VH Sauces partners with Shaw to inspire

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.

Samsung Tabitat

Samsung explores natural ‘Tabitats’

The tech brand is showing off its tablet variety with a new digital-only initiative that pokes fun at nature shows.

pringles party

Spotted! Pringles gets the party started

The Kellogg chip brand invited consumers to play games and share their best Pringles party tricks using on-site video and photo booths.

Pogo mustard

Pogo starts the great condiment debate

The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.

handshake

What the Omnicom-Publicis merger could mean for Canada: report

The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.

SamsungFeisthologram

Samsung Canada goes national for launch

The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.

RobinHassan

SXSW 2013: Long live the experience

From Google’s talking shoes to all things Oreo, Starcom digital VP Robin Hassan gets MiC readers past the long lines in Austin to share details from this year’s festival.

Cannes11

OMD tops the Gunn Report

The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.

VirtualTailgate_FacebookMainPage

The Verdict: Samsung Canada revamps its NFL plans

Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.

Orville

Orville Redenbacher brings its own bowl

The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.

Samsung_NFC_OOH1

Samsung pumps up the music

The electronics co’s latest OOH campaign uses NFC technology to give consumers a new song to download every week.

Expresspic

Express opens its closet

The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.

juniorhockey

NHL lockout: What’s a media buyer to do?

MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.

CTV and TD

TD makes its debut on The X Factor

The Canadian bank is working with CTV to be integrated into the US reality show with commercial break vignettes.