Articles Tagged ‘Starcom’


The Verdict: Samsung Canada revamps its NFL plans

Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.


Orville Redenbacher brings its own bowl

The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.


Samsung pumps up the music

The electronics co’s latest OOH campaign uses NFC technology to give consumers a new song to download every week.


Express opens its closet

The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.


NHL lockout: What’s a media buyer to do?

MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.

CTV and TD

TD makes its debut on The X Factor

The Canadian bank is working with CTV to be integrated into the US reality show with commercial break vignettes.


Samsung Canada makes noise for new product

The brand speaks to MiC about its marketing plans, which will include print and online spots, for the new wireless Audio Dock.


Spotted! Samsung Canada cleans some Tough Mudders

To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the endurance event this weekend.


Foursquare takes a dip in the ad pool

Robin Hassan at Starcom and Ian Giles at MediaCom speak to MiC about the impact that the social networking app’s new advertising program will have on the Canadian market.


Fall TV: Primetime Battlegrounds

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.


Canada picks up 30 shortlist mentions

Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.


Next Media Stars: Devyn Perry makes TD front page news on Family Day

The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.

Deb Roy

TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.


Tide gets fresh for spring

The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.