Articles Tagged ‘TC. Media’
TC Media reconfigures sales team
The company’s new integrated sales team is charged with pitching the company’s one-stop-shop advantage.
Elle Quebec opens its closet
The magazine expands its interactive presence following a spike in mobile readership.
TC Media announces new flyer division topper
Anwar Sumar has been promoted to the role of general manager of Targeo.
Elle Canada gets shopping with Dior
Consumers are encouraged to click-to-buy in a new series of videos.
Total magazine circulation dips in last half of 2014
The top magazine in the country was Canadian Living, according to the latest AAM numbers.
Exchange Lab hires new head of sales from TC Media
Details on Warren Jansons’ new role at the company.
TC Media cooks up a webseries for Dairy Farmers
Seeking a new revenue stream, the mediaco has developed a new format for advertisers.
TC Media signs with Sunwing
The media co is now representing advertising for the travel company’s publications, plane wraps and in-flight TV.
Why Transcon sold its consumer magazines
President and CEO Francois Olivier on the company’s new local strategy and the factors that lead to the shift.
Sandra Martin to lead Canadian Living editorial
The former EIC of Walmart Live Better joins the TC Media pub.
Elle Canada’s evolving cover strategy
The TC Media brand is giving readers behind-the-scenes access and letting them choose which Hilary Duff cover will appear on newsstands.
TC Media hires new GM and publisher out West
Tom Gierasimczuk has joined the company, working with its Vancouver Magazine and Western Living titles.
Veteran TC Media publisher retires
Susan Antonacci shares what’s next as she leaves the company she’s been with for almost 40 years.
Elle Quebec marks its silver anniversary
How the TC Media publication is getting consumers involved in the milestone, including a nationally-available clothing line with RW&Co.
September issues: Elle Canada
Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.
