Articles Tagged ‘thinktv’

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Broadcasters join forces on advanced audience segments

The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.

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What Canadians are getting out of TV (and what they want)

Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.

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Four lessons in media Mark Ritson brought to Toronto

Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.

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Digital-first turns up the volume on TV ad spend

A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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TV ads more entertaining, even for millennials: study

A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.

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Does your ad match the platform?

Brainsights and thinktv partnered to discover how to achieve the highest attention levels.

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Canadians more likely to watch video ads on TV: study

According to a study from Thinktv and Nlogic, consumers are least likely to view video ads on their phones.

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The TVB rebrands for its next chapter

Organization president Catherine MacLeod on how its new moniker thinktv aims to inspire industry change.