Articles Tagged ‘Touche!’
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
Uber launches myth-busting campaign in Toronto
The company aims to highlight its positive impact ahead of a city council hearing to discuss limiting the number of ridesharing vehicles in Toronto.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
Ciroc set to ‘Roc’ Toronto Raptors’ fans this season
Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.
Volkwagen turned Noovo’s overnight broadcast space into a four-hour ad
Hosted by comedian Pier-Luc Funk, the automaker’s “show” aired during a period when the TV station goes dark.
Touche!, OMG Montreal appoint new heads
Samantha Kelly takes over from Alain Desormiers as CEO for both offices, while Charles-Etienne Morier is given a newly created COO title.
Karine Courtemanche to leave Omnicom Media Group
Touche!’s founding CEO Alain Desormiers is returning to assist the company’s leadership team during the transition.
New presidents named at Touche!, OMG Montreal
Long-time staff Samantha Kelley and Charles Etienne Morier take on elevated leadership roles.
Touche! shortlisted for Campaign’s Global Media Agency of the Year
The agency was among eight Canadian contenders among this year’s nominees.
UM leads Canadian agencies in latest RECMA evaluation
OMD, Initiative, Touche!, PHD and Wavemaker also received high marks on their business performance and internal structure.
Touche!, PHD lead Canadian agencies on WARC Media 100
IPG’s Initiative and UM were also among the agencies on this year’s ranking.
Touche! adds to strategy and digital leadership
A wave of promotions have come to the agency’s offices in Toronto and Montreal.
Touche! renews with Tourisme Montreal, expands duties with Metro
The agency is once again handling the grocer’s media in Ontario, while also signing on to help a long-time tourism client navigate a new business reality.
Mondou wins Bye bye ad contest for a second year
The annual ratings darling brought in 3.22 million viewers and earned a 91% audience share.
