Articles Tagged ‘Twitter’
Kirstine Stewart on plans for Twitter Canada
The former CBC EVP English services on plans for a local Twitter arm as she takes the reins as managing director of Twitter Canada.
Kirstine Stewart leaves CBC for Twitter Canada
Stewart, the pubcaster’s EVP English services, is to become managing director of Twitter’s Canadian office.
Starcom partners with Twitter
The media co’s new SVP of digital media tells MiC what the deal means for the agency in Canada.
Spotted! Hot Wheels launches a Twitter vending machine
The Mattel brand partnered with Chevrolet to get small copies of its new Camaro into the hands of consumers at the Canadian International Auto Show.
Contiki launches YouTube-centric contest
The holiday company is putting its largest Canadian media spend behind a new contest aimed at reaching its target demo online.
L’Oreal Paris Canada’s red carpet strategy
The makeup company is activating its award show season sponsorship with live Twitter makeup looks straight from the stars.
Blog: The Vine effect
SMG’s Robin Hassan shares her thoughts on the impact that Twitter’s new social media offering will have on brands.
Nielsen and Twitter partner
New social TV measurement service will go live around the start of the fall 2013 season.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
Stanfield’s takes its guy cross-country
The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.
Pfaff Auto starts a Twitter race
The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.
Awake Chocolate tastes up a storm on campus
The new caffeinated chocolate brand is heading on a cross-country campus sampling tour for back-to-school.
Tweeting the blues with Tourism Burnaby
To spark interest in the Burnaby Blues and Roots Festival, the tourism co has launched an initiative that turns tweets into live-streamed songs.
AToMiC: Stevie makes social media shows
The start-up, which breaks social media updates into TV-like programs, is open to sponsorship opportunities.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
