Articles Tagged ‘YouTube’
Super Bowl ads a score for YouTube
Big budgets, big stars, big promos? Super Bowl ads are a form of entertainment. Google stats show how streaming them online is changing the game.
Leaf.tv launches shoppable video hub
The how-to video website offers lifestyle brands direct product placement opportunities for viewers to buy as they watch.
Ender’s Game gets interactive on YouTube
EOne Films is promoting the launch of the movie with a takeover game that allows site visitors to play using their mobile devices.
Dempster’s targets DIY guys
The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
YouTube Pulse: The best ways for brands to leverage the site
At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.
Banff: Media disruption brews
MediaCom’s Robin Hassan shares what she learned on how the digital shake-up is changing the business model for content producers and media players alike.
YouTube taps DHX Media to launch paid content channels
The web video platform’s subscription-based services will launch in 10 world markets, including Canada.
Contiki launches YouTube-centric contest
The holiday company is putting its largest Canadian media spend behind a new contest aimed at reaching its target demo online.
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
On the MiC: Jamie Byrne on the evolution of digital content
YouTube’s director of content strategy discusses his FFWD Ad Week talk and how the digital content ecosystem is changing for creators, advertisers and viewers.
Ford Canada gets social with zombies
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
Opening Act stumbles upon YouTube talent
The new E! reality show is giving average Joes and Janes the chance to perform on stage with major stars such as Nicki Minaj and Rod Stewart.
- Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
- Buy-Canadian sentiment is growing and here to stay: survey
- All-Canadian social media platform to launch this fall
- Industry welcomes repeal of DST but confusion, concerns remain
- Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
