Articles Tagged ‘YouTube’
Maybelline New York launches YouTube channel for fashion week
The new makeup sponsor for World MasterCard Fashion Week tells MiC how its activation is bringing fashion to the non-VIPs.
Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
Bell Media, Shaw sites in Canadian top 10 for video views
ComScore pegs the broadcaster-driven websites (channel inclusive) in the top 10 in Canada for total video views.
Canadians watch most online video globally: comScore
The Video Metrix study reveals that Canadians watch the highest number of videos per viewer in the world, ahead of the US and the UK.
Microsoft adds 14 content partners with latest Xbox Live update
Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.
YouTube unveils 100 niche channels
Vice, The Onion and The Wall Street Journal are among the contributing content to the video portal’s upcoming slate of channels, beginning their roll-out in November.
Chevy redefines itself
The brand launches its largest integrated campaign to introduce three new cars to the market.
Kraft shows What’s Cooking online
The food and beverage brand has launched an interactive online recipe book on its YouTube page.
Notes from the Mediascape: LG Mobile rocks in 3D
The teleco partnered with YouTube and Jane’s Addiction to launch its first 3D phone.
CRTC surprises as internet rate hearing starts
The regulator declines to address retail-customer rates in its review of usage-based billing for wholesale ISPs.
Spotted! At Cannes: YouTube gets real with delegates
To prove its power as a marketing tool, the site invites festival-goers to recreate ads it made famous.
Digital catch-up and what brands can learn from Bieber: NXNEi
MiC talks to agency heads at NXNEi on filling gaps in digital and why demographics no longer exist.
