Bell Media news exec Paul Rogers explains CTV’s programming strategy behind the national rollout of its new morning shows.
iChannel’s new interview program fully incorporates social media into its production.
From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
The Government of Canada topped the charts in Montreal and placed second in Toronto, where Public Mobile held on to the #1 spot.
The Canadian agency is ‘highly commended’ at this year’s awards in Switzerland, while SMG (global) takes agency and network of the year.
Pop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.
The ad network’s new video platform eliminates costs associated with reformatting and hosting, Casale says.
A new deal signed with ad net Undertone expands Transcon’s online video ad opps by 25 million pre-roll spots.
An online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.