Melita Kuburas

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Articles by Melita Kuburas

Long-form content gaining popularity on mobile devices: Study


Ooyala’s global video index for Q4 of 2013 shows more than half of viewers’ time was spent watching videos that are half an hour or longer.

Google launches Chromecast in 11 new markets


The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.

Red Bull TV glides onto Xbox 360


Expanded live programming will be featured on the new Red Bull TV app, including the Air Race World Championship Series in Abu Dhabi on March 3.

BuzzFeed brings viral-web strategy to branded video


We talk to Jonathan Perelman, GM of video & VP agency strategy at BuzzFeed, about what to expect from the online publisher’s first presentation at the digital NewFronts this year.

Yahoo Canada following in US footsteps


Country manager Claude Galipeau speaks about Yahoo Canada’s video initiatives and shares which Canadian originals are Yahoo Screen’s biggest hits.

What to take away from Netflix’s earnings report


Netflix offered a glimpse into its future on Wednesday, saying it has no plans to add ads to its service and discussing possible new pricing models.

Ad spend will grow, but not as much as expected: report


With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.

What’s on TV? All WestJet, all the time


The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.

SMG to validate campaigns with ComScore’s vCE dashboard


The agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.

Teens find out more about veterans via SnapChat


The Memory Project used the messaging service for a Remembrance Day campaign.