Melita Kuburas
CTV brings a morning news rush out West
TelevisionBell Media news exec Paul Rogers explains CTV’s programming strategy behind the national rollout of its new morning shows.
Voters put MPs in the hot seat on #FAQMP
DigitalTelevisioniChannel’s new interview program fully incorporates social media into its production.
Go Fae yourself: Lost Girl fans can influence the series
DigitalTelevisionNew web content and mobile apps give the series’ hardcore fans an outlet for their enthusiasm.
Specialty roundup
ResearchTelevisionFrom the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
Newly elected government spends on radio: Media Monitors, May 2 to 8
NewsThe Government of Canada topped the charts in Montreal and placed second in Toronto, where Public Mobile held on to the #1 spot.
Media Experts gets top bravery nod at Festival of Media Awards
NewsThe Canadian agency is ‘highly commended’ at this year’s awards in Switzerland, while SMG (global) takes agency and network of the year.
Baby dancing with Evian
NewsPop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.
Casale Media thinks inside the Videobox
InteractiveThe ad network’s new video platform eliminates costs associated with reformatting and hosting, Casale says.
Transcontinental boosts its digi ad network
InteractiveA new deal signed with ad net Undertone expands Transcon’s online video ad opps by 25 million pre-roll spots.
L’Oreal Paris generates Youth Code
InteractiveAn online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.
