Social Articles



Facebook ups quality of ads tools

DigitalSocial

The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.



Instagram cultivates brands with carousel ads

Social

The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.



Chat network lays out red carpet for brands

InteractiveSocial

Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.



Transat Tours’ web series targets youth market

Social

The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.



Instagram high on inaugural Canadian ad rollout

DigitalSocial

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.



CFL touches down with Whistle Sports

Social

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.



Kraft comes out to play

SocialTelevision

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.



RBC Insurance taps into homeowners’ dreams

DigitalPrintSocial

The insurance co is leveraging House and Home magazine’s strong social presence to establish itself as an authority in home maintenance.



Facebook moves beyond the click

MobileSocial

The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.



Spotted! Ontario Toyota Dealers’ giant holiday calendar

ExperientialSocial

The association’s hard-to-miss installation is the bow on top of its gift-giving campaign.