Social
Uniqlo shifts into digital to mark one year in Canada
The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
Taco Bell targets Gen Z with unconventional influencers
For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.
Kijiji launches first branded web series
The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.
Twitter to roll out NFL content with Boston Pizza
The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.
CF expands its #TorontoStyle campaign
Cadillac Fairview has brought back its shopper selfies to promote the Eaton Centre, and is also tapping local fashion influencers to get the message out.
Twitter reveals most tweet-worthy shows in Canada
The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.
Barilla turns to Facebook Live to target moms
The pasta brand, which has largely focused on digital rather than TV and OOH, is hyper-targeting moms through tutorial-style posts with chef David Rocco.
Las Vegas adds video to Canadian content strategy
LVCA’s largest custom content campaign north of the border offers travellers a more interactive preview of the city.
CF focuses on customization and social sharing
To feed social media sharing, the mall chain will unveil new “Inspiration Stations” as CF refines its experiential identity.
Walmart tweaks its back-to-school targets on Facebook
This year’s campaign went fully immersive and targeted students as well as moms.
Sponsored posts rising in engagement: study
While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.
A look ahead at Canada’s social media penetration: eMarketer
According to new North American social media numbers, 58% of Canadians will be on social media this year.
Facebook’s Messenger ads go global
The expanded beta program includes single image and carousel ad units.
Amazing Race Canada adds online game and VR
The show is hoping to build brand loyalty through VR and social interaction.
