Social

Steve Paikin

TVO takes The Agenda to Twitter

TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.

Twitter

Twitter discloses video metrics error

A technical error has caused a discrepancy in video views for Android clients over the course of one month.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

Facebook Instant Articles

Facebook discloses error on Instant Articles

Third-party measurement company comScore has found that iPhone traffic on the articles were under-reported for about two months.

Facebook audience

Facebook reports another round of metrics errors

The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.

Grue en direct

Spotted! Sports Experts takes ‘the claw’ to Facebook live

In order to drum up enthusiasm for the holiday season, the sports retailer encouraged social users to control the game with its reactions.

Facebook Mobile

Facebook in 2016: Canadians love international news

The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.

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New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

Drake

What’s hot on Instagram in Canada: Drake, Niagara Falls and #swag

The Facebook-owned platform, which has doubled in size in the last two years, has taken a look at what’s hot this year.

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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Online furniture retailer Article takes aim at market with first Instagram push

The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.