Social Articles



The Verdict: Much Ado About Facebook Targeting

Social

How the Stratford Festival used new media tools to target new patrons and triple its ticket sales.



Going digital for back-to-school: MiC Tour

DigitalExperientialInteractiveMobileSocial

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



The Verdict: Wasaga Beach is for Quebecers

DigitalRadioSocial

How a Quebec-focused agency turned a small budget and limited timeframe into a campaign that made the world’s largest freshwater beach an attractive spot for a spontaneous vacation.



Sailor Jerry hits the road for autism awareness

ExperientialSocialSponsorship

In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.



How public do you want your PDA to be?

Out Of HomeSocial

Durex Canada is experimenting with combining social media and digital with a new campaign that puts couples on display at Toronto’s Yonge-Dundas Square.



Oboxmedia’s plan to go national

DigitalExperientialSocial

The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.



The Volkswagen-CBC Beetle Roadtrip Sessions return

DigitalExperientialRadioSocial

The car company is back sponsoring the program, this year expanding its French market presence.



Twitter snaps up SnappyTV

DigitalSocial

Twitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.



eOne launches YouTube campaign to promote Begin Again

DigitalInteractiveSocial

Entertainment One is promoting its release of the movie Begin Again with an online contest for Canadian singers and bands worth up to $10,000.