Social
Sponsored posts rising in engagement: study
While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.
A look ahead at Canada’s social media penetration: eMarketer
According to new North American social media numbers, 58% of Canadians will be on social media this year.
Facebook’s Messenger ads go global
The expanded beta program includes single image and carousel ad units.
Amazing Race Canada adds online game and VR
The show is hoping to build brand loyalty through VR and social interaction.
Twitter goes to the bots for its new campaign
The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.
Anna Olson joins Kin Canada
The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
Twitter plugs into the MMVAs pre-show
The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.
Elle Canada is streaming its September issue planning session
The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.
Blue Ant gets social with Blue Ant Plus
The media company created the new division in response to an increasing demand for social content from clients.
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Spotted! Disney walks the plank at Toronto’s Harbourfront
In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.
Snapchat monetizes World Lenses, while Instagram jumps on the filter train
Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.
Snapchat launches self-serve ad manager
The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.
Rory Capern on how Twitter can win with live
Hot off the announcement of more than a dozen new live video deals, the managing director of Twitter Canada says the goal is to position the platform as a go-to destination for live video.
Most micro-influencers do fewer than five campaigns per year: study
New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.
