Social
Beware Svedka’s “creepy” approach to retargeting
Sharing on social is the only escape to the brand’s Halloween-timed banner ads.
Banque Nationale taps Quebec influencers
The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.
Snap Spectacles come to Canada
The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.
Twitter’s new video ads positioned for brand safety
The social platform teams with GroupM in Canada on new pre- and mid-roll options.
How Hopper’s Stories strategy paid off
Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.
Messenger adds new tools for reaching mobile users
Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.
Jones Media acquires AI data platform
Verve.ai will help the company gain more insight into consumer journeys online
Spotted! Penningtons dances into social video
Flash dance mobs and Facebook Live help the retailer lead a movement.
Twitter to test longer tweets to drive engagement
The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.
Blog: Five ways to maintain strong influencer relationships
Jonathan Davids offers a plan to keep influencer relationships on the positive side.
Uniqlo shifts into digital to mark one year in Canada
The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
Taco Bell targets Gen Z with unconventional influencers
For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.
Kijiji launches first branded web series
The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.
Twitter to roll out NFL content with Boston Pizza
The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.
