Social Articles

Measuring TD’s pride campaign on Instagram


Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.

Data Dive: The building buzz around the Blue Jays


Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.

What’s driving change at St. Joseph Media?


Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

Home Hardware gives little leaguers a big surprise


Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.

Dive deep into your Twitter case file now


The social media network has expanded its API tool’s search capacity to include its entire archive.

Social media chatter drives purchasing: report


Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Facebook adds live video streaming to its celeb-centric app


Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.

Data Dive: Pan Am Games get Canadians talking


According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

New Twitter tool promotes event-based targeting


The social media network has enhanced its tools for marketers looking to advertise alongside major events.

Data Dive: Wait, what? Canadians like the Pan Am Games


Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.