Social

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Ad blocker usage at nearly 50%: report

Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.

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CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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Snap eyes depth (and differentiation) with 3D feature

Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Snap Canada makes Matt McGowan country manager

The New Yorker joins the Toronto team after success with Google, Adestra.

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ICYMI: Politics trend in the podcast world, Google grows in Kitchener

Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.

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Younger viewers might pay more attention to online ads

Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.

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Users can now opt out of giving Facebook ‘off-Facebook’ data

The social giant is able to track outside data, from shopping to video streaming. Now, users are being handed a little more control.

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Twitter introduces bidding on six-second views

The company says the new option was introduced in order to better fit with advertiser demands.

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Jungle Creations folds Toronto operations into New York

The content shop has consolidated North American operations after less than one year in the Canadian market.

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ICYMI: Twitter tests new features, FX looks to the fall

Plus, The Globe and Mail signs with Amazom Web Services.

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Does Tumblr have a future for advertisers?

The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.

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Pathmatics brings its Facebook data to Canada

The social spending platform breaks down its estimates on what the biggest advertisers in Canada are spending on Facebook.

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Is social media really all about socializing?

A new study by GlobalWebIndex shows that the number of social media accounts individuals have could plateau, and social media is more about brands.

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New talent helps Journeywoman travel onward

Travel website pioneered by Evelyn Hannon, who passed away in April from cancer, now helmed by mother-daughter duo Carolyn and Alyxandra Ray.