Social

tom-sodoge-59546-unsplash-623x350

Unilever CMO adds influencers to the ad fraud conversation

The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.

Country Club

Budweiser returns as title sponsor of County Fair

Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.

ahmed-rizkhaan-428098-unsplash

ET Canada, Chevy return as partners on music contest

The campaign is adding more social support this time around.

Shopping sticker - EN

Instagram introduces shoppable Stories

The platform first rolled out its shoppable features earlier this year.

tvShutterstock

Which network won for provincial election coverage?

CTV reached a total of 3.8 million viewers for its Ontario election special on June 7.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - 12-16-11hockey

Sportsnet hits the ice for new Twitter series

President Scott Moore said the show aims to capture broad appeal among hockey fans.

MMVA

TwitterFronts: MMVAs, Homestand Sports and more

The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.

Copied from Stimulant - Golf

Spotted! A pothole in one

Golf Quebec took advantage of Montreal’s pervasive pothole problem.

rawpixel-561404-unsplash

IPG Mediabrands combines its digital media services

The company’s search, social and mobile services will all sit under the unified Reprise umbrella.

Best Buy

Spotted! Yanny, Laurel or Best Buy?

Best Buy and Media Experts jumped on a viral online debate last week with a clever search marketing campaign.

Facebookvideo

ICYMI: Facebook focuses on privacy, Instagram adds muting

Plus, Global News Radio will bring in a new roster of co-hosts next week.

EcoSport

Ford delves into AR with a Snapchat tour

The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.

Processed with VSCO with s2 preset

Muskoka Spirits taps custom content for long weekend campaign

In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.

thought-catalog-609285-unsplash

What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.

Wendys

Wendy’s makes a move for the mobile wallet

The QSR is the first in Canada to pair with Snapchat on its new ad functionality.