Social
What’s the opportunity in IGTV?
Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.
Social and mobile up, TV down: GroupM
The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.
Millennials consume less traditional media, but trust it more (study)
Plus, TV outranks Instagram, but can it hold a candle to YouTube?
Spotted! A shelter ad that asks for your hand
“Indigenous Peoples of Tkaronto” is the latest installment of the “Toronto for All” campaign created in partnership with the Toronto Aboriginal Support Services Council and the City of Toronto.
Unilever CMO adds influencers to the ad fraud conversation
The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.
Budweiser returns as title sponsor of County Fair
Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.
ET Canada, Chevy return as partners on music contest
The campaign is adding more social support this time around.
Instagram introduces shoppable Stories
The platform first rolled out its shoppable features earlier this year.
Which network won for provincial election coverage?
CTV reached a total of 3.8 million viewers for its Ontario election special on June 7.
Sportsnet hits the ice for new Twitter series
President Scott Moore said the show aims to capture broad appeal among hockey fans.
TwitterFronts: MMVAs, Homestand Sports and more
The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.
Spotted! A pothole in one
Golf Quebec took advantage of Montreal’s pervasive pothole problem.
IPG Mediabrands combines its digital media services
The company’s search, social and mobile services will all sit under the unified Reprise umbrella.
Spotted! Yanny, Laurel or Best Buy?
Best Buy and Media Experts jumped on a viral online debate last week with a clever search marketing campaign.
ICYMI: Facebook focuses on privacy, Instagram adds muting
Plus, Global News Radio will bring in a new roster of co-hosts next week.
