Social

Paid

Dentsu Aegis inks deal with #paid

Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.

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Air Miles launches Detour program across Canada

Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.

makeithappen

Maripier Morin makes it happen for Motrin campaign

The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.

reese cup

Hershey Canada aligns with the Cup

To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.

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Twitter to live stream NFL Thursday Night games

The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.

influencers

Launching the INF Influencer Agency

The new entity is born out of a partnership between the Feldman Agency Partners and W/M Influencer Agency.

digital creators

Tapping into the world of digital creators

With four MCNs now operating in Canada, the opportunity to use this non-traditional channel is rife. But is the influencer an essential campaign asset or more of an accessory?

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Johnsonville adds sausage to Chopped Canada menu

Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.

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Sport Chek slows down

A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.

Storify2

Livefyre weaves social into new publishing product

Storify 2 is a publishing software that allows newsrooms to quickly publish stories and to respond in real-time to user-generated “moments.”

ampifii

Postmedia invests in social platform

The publisher has purchased Ampifii, a social platform to give advertisers more ways to capitalize on their return on investment.

oikos

Danone targets 9-to-5ers with creamy, dreamy snack

The company’s campaign is aimed at introducing a new yogurt snack to the urban, health-conscious consumer.