Social
Ad blocker usage at nearly 50%: report
Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.
CTV spends big for national fall campaign
The broadcaster invests in targeted markets, promoting more new shows than previous years.
Snap eyes depth (and differentiation) with 3D feature
Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.
Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
Snap Canada makes Matt McGowan country manager
The New Yorker joins the Toronto team after success with Google, Adestra.
ICYMI: Politics trend in the podcast world, Google grows in Kitchener
Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.
Younger viewers might pay more attention to online ads
Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.
Users can now opt out of giving Facebook ‘off-Facebook’ data
The social giant is able to track outside data, from shopping to video streaming. Now, users are being handed a little more control.
Twitter introduces bidding on six-second views
The company says the new option was introduced in order to better fit with advertiser demands.
Jungle Creations folds Toronto operations into New York
The content shop has consolidated North American operations after less than one year in the Canadian market.
ICYMI: Twitter tests new features, FX looks to the fall
Plus, The Globe and Mail signs with Amazom Web Services.
Does Tumblr have a future for advertisers?
The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.
Pathmatics brings its Facebook data to Canada
The social spending platform breaks down its estimates on what the biggest advertisers in Canada are spending on Facebook.
Is social media really all about socializing?
A new study by GlobalWebIndex shows that the number of social media accounts individuals have could plateau, and social media is more about brands.
New talent helps Journeywoman travel onward
Travel website pioneered by Evelyn Hannon, who passed away in April from cancer, now helmed by mother-daughter duo Carolyn and Alyxandra Ray.
