Social
Marketers are shifting influencer budgets: study
Plus, influencers say they get the most satisfaction out of working directly with brands.
Bell Media takes content-led approach with Fantastic Beasts
Partnerships director Laird White explains why it went so broad with its plan.
What topics get Canadians Tweeting most?
Music, media and family topics rule for users, and many don’t mind bringing brands into the conversation.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
Now you can find love on Facebook
Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.
MiC Roundtable: Playing the long game in content
Attendees were candid about the tension – and triumph – they experience when building long-term content programs.
MiC Roundtable: Influencers, media strategies and new metrics
From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.
Pinterest fuels lower-funnel interactions with carousel ads
Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.
Instagram courts audiences with ad, IGTV upgrades
The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.
Not all media trust is equal: study
Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.
Facebook’s mobile revenues top 90%
Despite growth in Q3, North American users have stagnated.
Days Inn scores partnership deal with CHL
The deal will see the hotel chain partner with the hockey league at three national events.
Twitter boasts profitable quarter, stocks rise
Although monthly active users are down, that didn’t seem to hurt the company, which saw ad revenues rise nearly 30%.
Snap stocks drop following financial report
The company’s latest quarterly reported revenue growth alongside a loss in daily active users.
TheScore financials show Q4 wins, losses decrease
Plus, e-sports are driving major views.
