The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
Three years after it began auto-playing ads in its news feed, the social media giant will now add sound into the mix.
The social media platform is also adding new video buying options based on full video views and two-second views.
At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.
Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.
The ailing sports retailer is expanding its media strategy to integrate more social video content in the hopes of reviving the spirit of the game with millennials.
TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.
A technical error has caused a discrepancy in video views for Android clients over the course of one month.
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
English speakers also spend an average of six more hours online per week than their French-speaking counterparts.
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Third-party measurement company comScore has found that iPhone traffic on the articles were under-reported for about two months.
The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
In order to drum up enthusiasm for the holiday season, the sports retailer encouraged social users to control the game with its reactions.