Social

Svedka

Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

Banque Nationale

Banque Nationale taps Quebec influencers

The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.

snapSpectacles

Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

mobile

Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

Hopper Stories

How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.

facebookWatch

Messenger adds new tools for reaching mobile users

Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.

handshakeShutterstock

Jones Media acquires AI data platform

Verve.ai will help the company gain more insight into consumer journeys online

Pennigntons

Spotted! Penningtons dances into social video

Flash dance mobs and Facebook Live help the retailer lead a movement.

Twitter

Twitter to test longer tweets to drive engagement

The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.

Jonathan  Davids Influicity

Blog: Five ways to maintain strong influencer relationships

Jonathan Davids offers a plan to keep influencer relationships on the positive side.

UNIQLO_Still01-803x0-c-default

Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

TBell

Taco Bell targets Gen Z with unconventional influencers

For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.

Kijiji recrop

Kijiji launches first branded web series

The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.

Copied from Playback - Copied from Media in Canada - shutterstock_110257877

Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.