Social
Sponsored Instagram Stories on the rise: study
Plus, Canada is one of the fastest-growing markets for paid social posts.
How auto brands stack up on Twitter
Which brands get the most mentions – and just how positive is the conversation?
Is a focus on breaking news hurting Canadians’ trust?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
Isobar lays out its 2019 media predictions
From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.
Users down, revenue up at Twitter
The social network is now changing how it reports its users in its quarterly statements.
Users stable, revenue climbing for Snap in Q4
The strong quarter led to a jump in the company’s stock.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
Could Snap overtake Twitter in the race for third place?
A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.
Facebook makes major gains in Q4
Now, 93% of the company’s ad revenue comes from mobile advertising.
Facebook reigns supreme with Canadians: study
Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.
ICYMI: Twitter to stream Lets Talk special, Snap loses another
Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.
Joe Strolz departs Snap Canada
The country manager announced his resignation in a memo to staff obtained by MiC.
How the influencer landscape will shape up in 2019
How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?
ICYMI: Adapt Media inks new partnership
Plus, new features on Facebook and gifts from the Globe.
