Social
A&W hopes to snap up millennial spirit
The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.
Need a good movie recco? Just ask TIFFBOT
That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”
OOH collective to give The Tragically Hip a social send-off
As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.
Why Rio inspired Air Canada to get more social
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.
Hilton reaches for the millennial wallet
The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.
Can Instagram’s Stories expand its reach with brands?
In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.
Shopify shifts its gaze on Snapchatters
Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).
Twitter expands live sports play with MLBAM pact
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Hyundai’s guerrilla tactics
Why the brand veered toward an unstructured social shoot for its compact SUV model.
Two Small Fish invests in #paid
The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.
Snapchat sets up Canadian base camp
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.
Dentsu Aegis inks deal with #paid
Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.
Air Miles launches Detour program across Canada
Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.
Maripier Morin makes it happen for Motrin campaign
The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.
Hershey Canada aligns with the Cup
To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.
