Social

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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Taco Bell targets Gen Z with unconventional influencers

For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.

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Kijiji launches first branded web series

The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.

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Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.

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CF expands its #TorontoStyle campaign

Cadillac Fairview has brought back its shopper selfies to promote the Eaton Centre, and is also tapping local fashion influencers to get the message out.

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

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Barilla turns to Facebook Live to target moms

The pasta brand, which has largely focused on digital rather than TV and OOH, is hyper-targeting moms through tutorial-style posts with chef David Rocco.

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Las Vegas adds video to Canadian content strategy

LVCA’s largest custom content campaign north of the border offers travellers a more interactive preview of the city.

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CF focuses on customization and social sharing

To feed social media sharing, the mall chain will unveil new “Inspiration Stations” as CF refines its experiential identity.

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Walmart tweaks its back-to-school targets on Facebook

This year’s campaign went fully immersive and targeted students as well as moms.

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Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

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Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

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Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.