Social

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Pressboard introduces new Boost program

The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

Turkey

Turkey Farmers go digital in first national campaign since 2004

The group will also embark on a TV buy this fall.

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ICYMI: Twitter adds ‘Vote’ emoji, Ransom cancelled

Plus, CBC announces the cast of Fortunate Son.

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Instagram allows brands to boost creators’ native posts

A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.

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BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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Raptors rake in the views for broadcasters, social media, brands

TSN and other networks broke records with Game 6 audiences, while Twitter and other brands have been quick to activate.

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.

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Facebook Watch brings Ad Breaks to Canada

Publishers can now monetize through mid-roll video.

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Visa creates custom FIFA content with TSN

Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.

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Spotted! Canadian Tire’s hoop dreams

What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.

Hot Ones

Upfronts ’19: Corus pairs with Complex in digital push

While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.