Social
Jungle Creations comes to Canada
The social-first content studio is working directly with brands, as well as media agencies.
ICYMI: Facebook updates ad policies, FEPE International rebrands
Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.
Corus signs Philadelphia Cream Cheese for new social series
Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.
Diving into Twitter’s 2019 original video strategy
Partnerships lead Christopher Doyle on how the content has changed, and the various ways brands can activate.
Corus makes a move to put social and traditional on an even keel
The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.
Snap can now sell ads through Shopify
Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.
Even with a $3 billion legal hit, Facebook makes big Q1 gains
The company pulled in an all-time high of $14.9 billion in ad revenue.
Engagement, daily users and revenue up at Twitter
Exceeding analyst expectations, the company’s stock jumped 15%.
Snap results lead to a good day on the markets
The social media platform grew its users, beating some expectations.
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
Is public scrutiny enough for Facebook?
Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Did CBC’s social-heavy Junos strategy pay off?
CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.
Kin launches star-studded series on motherhood
Jessi Cruickshank will headline the new Facebook Watch series.
Goldfish sends Snapchatters on a scavenger hunt
The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.
