Social Articles
Canadian mobile Facebook usage on the rise
MobileSocialAbout 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.
Canadian Tire to launch Facebook ads synced with TV ads
Digitalscreening-roomSocialTelevisionStarting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.
Facebook releases its first social TV data
SocialTelevisionA new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.
CBC goes cross-platform for Sochi sponsorships
DigitalMobileSocialTelevisionUsing a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.
TunedIn aims to connect social and TV this Thursday
SocialTelevisionDetails on the experimental app, which aims to connect social media activity to TV across Canada’s major broadcasters later this week.
Looking forward on Facebook’s 10th anniversary
DigitalMobileSocialJoseph Leon, chief digital officer, Cossette, shares his thoughts on how the social network will impact advertising for years to come.
Credit Unions of Ontario launch first-ever TV spots
DigitalSocialTelevisionThe newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.
CTV and Super Bowl top social mentions in 2013
DigitalMobileSocialTelevisionThe Bell Media channel and its broadcast of the big football game raked in the most mentions for the year, according to a report from Seevibes.
Agencies weigh in on Facebook autoplay video ads
SocialMichael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
World Juniors doubles its audience
DigitalSocialTelevisionTSN drew an average of 1.5 million for Team Canada games, and expects ratings to grow in 2015 when the event returns to primetime in a Canadian time zone.
