Social
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
Rona gives away ad space to support local businesses
The initiative includes visibility on OOH, radio and social networks.
CRTC hearings: Old regulatory models stifle innovation, Google argues
Plus, Corus, Rogers and Bell make their cases during the first week of hearings.
Corus, Rogers talk commercial disputes at CRTC hearing
Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the sector.
Bell defends commercial interests of BDUs at CRTC hearing
The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers for indie players.
Google urges ‘restraint’ in CRTC’s online regulation
Plus, APTN raised concerns about the level of collaboration within the Canadian media industry.
Moosehead ups media spend ahead of Canada Day
Media Experts work includes OOH and digital/social integration.
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
Spotted: Astro shouts ‘Welcome, eh!’
Passengers flying into Toronto Pearson Airport are getting a uniquely Canadian greeting.
Behind the Buy: Social pushes Giuseppe ‘Practice with a Pro’ nationwide
The campaign represents the brand’s largest social media and influencer effort in Canada to date.
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
