Social

A&WMS

A&W hopes to snap up millennial spirit

The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.

TIFF bot 2

Need a good movie recco? Just ask TIFFBOT

That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”

Gord Downie/ Tragically Hip 2016

OOH collective to give The Tragically Hip a social send-off

As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.

Air Canada moment Twitter

Why Rio inspired Air Canada to get more social

The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.

Like A Tourist HuffPost Hilton

Hilton reaches for the millennial wallet

The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.

Instagram stories

Can Instagram’s Stories expand its reach with brands?

In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.

Shopify on Snapchat

Shopify shifts its gaze on Snapchatters

Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).

MLB Twitter

Twitter expands live sports play with MLBAM pact

The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.

Copied from strategy - Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Paid

Two Small Fish invests in #paid

The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.

Stories Home 3 Snapchat Live Stories June 6

Snapchat sets up Canadian base camp

The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.

Paid

Dentsu Aegis inks deal with #paid

Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.

shutterstock_280915271

Air Miles launches Detour program across Canada

Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.

makeithappen

Maripier Morin makes it happen for Motrin campaign

The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.

reese cup

Hershey Canada aligns with the Cup

To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.