Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.
Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.
The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.
To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.
The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.
The new entity is born out of a partnership between the Feldman Agency Partners and W/M Influencer Agency.
With four MCNs now operating in Canada, the opportunity to use this non-traditional channel is rife. But is the influencer an essential campaign asset or more of an accessory?
Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
Storify 2 is a publishing software that allows newsrooms to quickly publish stories and to respond in real-time to user-generated “moments.”
The publisher has purchased Ampifii, a social platform to give advertisers more ways to capitalize on their return on investment.
The company’s campaign is aimed at introducing a new yogurt snack to the urban, health-conscious consumer.