Social

MLB Twitter

Twitter expands live sports play with MLBAM pact

The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.

Copied from strategy - Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Paid

Two Small Fish invests in #paid

The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.

Stories Home 3 Snapchat Live Stories June 6

Snapchat sets up Canadian base camp

The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.

Paid

Dentsu Aegis inks deal with #paid

Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.

shutterstock_280915271

Air Miles launches Detour program across Canada

Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.

makeithappen

Maripier Morin makes it happen for Motrin campaign

The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.

reese cup

Hershey Canada aligns with the Cup

To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.

footballShutterstock

Twitter to live stream NFL Thursday Night games

The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.

influencers

Launching the INF Influencer Agency

The new entity is born out of a partnership between the Feldman Agency Partners and W/M Influencer Agency.

digital creators

Tapping into the world of digital creators

With four MCNs now operating in Canada, the opportunity to use this non-traditional channel is rife. But is the influencer an essential campaign asset or more of an accessory?

Chef-McEwan_M

Johnsonville adds sausage to Chopped Canada menu

Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.

Copied from strategy - 12029760_1138469089510523_3776804506857396416_o

Sport Chek slows down

A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.

Storify2

Livefyre weaves social into new publishing product

Storify 2 is a publishing software that allows newsrooms to quickly publish stories and to respond in real-time to user-generated “moments.”

ampifii

Postmedia invests in social platform

The publisher has purchased Ampifii, a social platform to give advertisers more ways to capitalize on their return on investment.