Transat Auction

Transat’s Twitter travel auction

The tour company will host a SOS-Villages benefit through a bidding war on Twitter for trips down south and to Europe.

Tim Hortons Warm Wishes

Spotted! Tim Hortons doles out warm wishes

The cafe chain is inviting Canadians to share random acts of kindness on social media as part of its second annual holiday campaign.

facebook 360

Facebook expands 360 video to brands

With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.


BMO creates a social pause

The financial company is asking Canadians to share their minute of silence this Remembrance Day.


Justin Trudeau’s Twitter win

Canadian voters’ engagement on social platforms for the campaign shows how advertising around elections is likely to shift over time.

content works

Postmedia looks to corner content marketing

With the launch of Postmedia Content Works, the company looks to expand its footprint outside its core business.

HuffpO lIVE

HuffPost uses election day to launch HuffPost Live!

HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.

Facebook election

Facebook pacts with Elections Canada

The Canadian election is among the most talked-about events on the social platform.

Snapchat - Ford

Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

RS926_CNO_201510 DOTG Order Up Equality Truck

Spotted! A side order of gender equality

Plan Canada offers up some unique specials ahead of International Day of the Girl.