Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
The social platform will live stream one game per week, but only out-of-market games.
Shawn Mendes walking the red carpet was the most Tweeted moment of Sunday night’s award show.
Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.
Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.
Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.
The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.
The social media giant commissioned an Ipsos study which found that Canadians increasingly rely on mobile and social media for research into vehicles.
The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.
Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.
The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?
Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.
The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.
The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.