Social Articles

Data Dive: Pan Am Games get Canadians talking


According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

New Twitter tool promotes event-based targeting


The social media network has enhanced its tools for marketers looking to advertise alongside major events.

Data Dive: Wait, what? Canadians like the Pan Am Games


Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.

Challengers rise to YouTube’s game


Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.

Facebook ups quality of ads tools


The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.

Instagram cultivates brands with carousel ads


The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.

Chat network lays out red carpet for brands


Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.

Transat Tours’ web series targets youth market


The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.

Instagram high on inaugural Canadian ad rollout


The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

CFL touches down with Whistle Sports


The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.