Social Articles

Spotted! A side order of gender equality


Plan Canada offers up some unique specials ahead of International Day of the Girl.

Dove finds its Niche


The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.

BRBR preps for a road trip


TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.

Samsung aligns with TIFF to get phones into film-lovers hands

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As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

Measuring TD’s pride campaign on Instagram


Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.

Data Dive: The building buzz around the Blue Jays


Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.

What’s driving change at St. Joseph Media?


Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

Home Hardware gives little leaguers a big surprise


Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.

Dive deep into your Twitter case file now


The social media network has expanded its API tool’s search capacity to include its entire archive.

Social media chatter drives purchasing: report


Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.