Social Articles

Philly ups its OOH

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With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Bitten rates as top original Space program to date


The werewolf drama averaged 348,000 viewers through its first season in its Saturday night timeslot.

Teenage Mutant Ninja Turtles to take over Yonge-Dundas

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Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.

Wendy’s Canada to launch web series


“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.

World MasterCard Fashion Week announces sponsors


Brands partnering with the IMG Fashion event are seeking to reach secondary audiences through social and earned media impressions.

Kit Kat Canada launches biggest-ever campaign


The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.

Canadian mobile Facebook usage on the rise


About 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.

Canadian Tire to launch Facebook ads synced with TV ads


Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.

Facebook releases its first social TV data


A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.

CBC goes cross-platform for Sochi sponsorships


Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.