Social Articles



Instagram high on inaugural Canadian ad rollout

DigitalSocial

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.



CFL touches down with Whistle Sports

Social

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.



Kraft comes out to play

SocialTelevision

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.



RBC Insurance taps into homeowners’ dreams

DigitalPrintSocial

The insurance co is leveraging House and Home magazine’s strong social presence to establish itself as an authority in home maintenance.



Facebook moves beyond the click

MobileSocial

The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.



Spotted! Ontario Toyota Dealers’ giant holiday calendar

ExperientialSocial

The association’s hard-to-miss installation is the bow on top of its gift-giving campaign.



The Verdict: Much Ado About Facebook Targeting

Social

How the Stratford Festival used new media tools to target new patrons and triple its ticket sales.



Going digital for back-to-school: MiC Tour

DigitalExperientialInteractiveMobileSocial

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



The Verdict: Wasaga Beach is for Quebecers

DigitalRadioSocial

How a Quebec-focused agency turned a small budget and limited timeframe into a campaign that made the world’s largest freshwater beach an attractive spot for a spontaneous vacation.



Sailor Jerry hits the road for autism awareness

ExperientialSocialSponsorship

In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.