Social

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Snapchat’s userbase predicted to grow by 14%

eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.

Sobeys

Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

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What Instagram’s removal of public Likes really means

Facebook has positioned the removal as a quest to make the internet a friendlier place. But one buyer says it’s more about the way we now use Instagram.

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Twitter outlines policy banning political ads

Candidates, political parties, elected officials, PACs and social welfare organizations like the NRA are all banned from advertising on the platform.

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Bell Media partners with Facebook Watch

Now available in Canada, the social platform’s VOD service will carry a host of Bell brands in three to five-minute highlight clips.

Facebook

How The Discourse reconciles its work with Facebook’s news accelerator

Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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ICYMI: Twitter bans political advertising, Narcity expands stateside

Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.

Facebook

Facebook solid in Q3 despite public controversies

The social media platform increased revenues 29% year-over-year as public scrutiny grows over the company’s ethical responsibilities.

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Record numbers of viewers tune into election night coverage

CTV the most-watched linear broadcast of the night while digital platforms draw millions across all major networks.

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Twitter impacted by “revenue product issues” in Q3

Revenue rose, but missed targets, largely due to bugs the company is currently in the process of squashing.

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Snap revenue up by 50%

The company expects to break even on an adjusted EBIDTA basis next quarter.

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Are marketers ready for WhatsApp ads?

Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.

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How many are engaging with web content on Facebook?

Newswhip’s Q3 study shows that “soft” news is still gaining more impressions than politics, and outbound links aren’t getting the lion’s share of impressions.

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A roundup of Election Night 2019 coverage

MiC breaks down the coverage planned from Canada’s four major broadcasters including linear, digital and radio broadcasts.