Social
L’Oreal gets social with eTalk
While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.
DAZN launches largest integrated campaign
The sports streamer wants the world to know that it’s more than just football.
How are Facebook concerns affecting interactions with brands?
Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.
Facebook introduces global reward program
The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.
How Amex’s branded content play paid off
Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.
Twitter’s #BlueRoom gets into sponsorship
#BlueRoom has already had sponsored Q&A’s with TD and HBC.
Facebook updates ad transparency policies
Users will now be able to see who paid for campaign ads on the social platform.
Facebook’s API limitations won’t bug marketers that much
While the moves made headlines worldwide, brands with a healthy data mix won’t feel a sting.
Facebook dials back third-party apps’ data access
CEO Mark Zuckerberg said the company is rethinking how it views apps as developers see access to user data restricted.
Snapchat debuts group chat as user backlash continues
Snapchat has rolled out a steady stream of new features in an effort to win back users
Advocates vs. influencers and other Atomicon takeaways
A grab bag of wisdom from Atomicon’s presenters.
Read the comments (and other secrets to Tasty’s success)
Buzzfeed’s Leigh Riemer shared atypical advice with Atomicon attendees looking to connect with online audiences.
ICYMI: Facebook spikes third-party data targeting
Plus, Bell Media Studios buys Pinewood Toronto.
Poll shows few Canadians would actually delete Facebook
Users will soon see new privacy and data management tools for their profiles.
Sonos pulls spending in data protection protest
A handful of advertisers are closing their wallets to Facebook as it issues a public apology in newspapers.
