Social
Groupe V taps into custom content to promote Rousseau
The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.
ICYMI: Le devoir gets a brand boost, Facebook adds to its News Feed
Plus, popular U.K. series Dynasties will premiere across Canada on BBC Earth this fall.
Instagram expands shopping to Stories
The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.
ICYMI: New radio, TV programming comes to Canada
Plus, Facebook has expanded its third-party fact-checking program to include photo and video.
Facebook gives advertisers more control over ad placements
Brand safety concerns prompted a few changes for the social media giant.
CBC and Snap pair for two new programs
This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.
Facebook plans expansion of Flight Ads
Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
Facebook rolls out Watch internationally
Tomorrow’s launch marks the fourth high-profile entrant to the VOD market in Canada this year after CBS All Access, BritBox and Hayu.
Where does Canada stack up in online and TV ad spend?
According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.
Twitter goes back to school
The social platform dives into where the back-to-school conversations are happening.
YouTube not as prominent in Canada as in the U.S.: study
Polls from Léger, Vividata and eMarketer also show the consumption rates for millennials on YouTube.
Lise Watier makes a national play with Fashion
The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.
Social strategies may not align with users’ priorities: study
Sprout Social looks at what it takes to connect with users on social networks.
Maserati takes to the road with IGTV
The Italian luxury brand’s four-film road trip travels the globe right here in Ontario.
