Plus, Canada is one of the fastest-growing markets for paid social posts.
Which brands get the most mentions – and just how positive is the conversation?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.
The social network is now changing how it reports its users in its quarterly statements.
The strong quarter led to a jump in the company’s stock.
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.
Now, 93% of the company’s ad revenue comes from mobile advertising.
Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.
Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.
The country manager announced his resignation in a memo to staff obtained by MiC.
How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?
Plus, new features on Facebook and gifts from the Globe.