Social

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Facebook sees spike in mobile ad spend

Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.

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The Canadian path to purchase

A study on buying behaviour shows that nine out of 10 Canadians prefer to purchase using desktops or laptops.

Bell Let's talk 2

Bell preps for Let’s Talk Day

The telco is aiming to beat its 2015 fundraising record by generating more conversation around mental health in 2016.

Facebook Instant Articles

Instant Articles lands on Canadian Facebook pages

The social media network has launched its publisher-inspired product here and also made it available on Android devices globally.

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Why Cineplex has a new brand platform

The media company’s “See the Big Picture” platform is aimed at expanding awareness of its brand identity.

Ann Mack

FBIQ debuts in Canada with mobile behaviour report

Facebook’s research unit launches its first event in Toronto showing how parents and millennials engage with content on its networks.

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What got Canadians’ attention in 2015

Justin Bieber made the most advances in his Instagram following while people focused on global events, the Blue Jays and the Canadian dollar in 2015.

Transat Auction

Transat’s Twitter travel auction

The tour company will host a SOS-Villages benefit through a bidding war on Twitter for trips down south and to Europe.

Tim Hortons Warm Wishes

Spotted! Tim Hortons doles out warm wishes

The cafe chain is inviting Canadians to share random acts of kindness on social media as part of its second annual holiday campaign.

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Facebook expands 360 video to brands

With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.