Social
Lise Watier makes a national play with Fashion
The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.
Social strategies may not align with users’ priorities: study
Sprout Social looks at what it takes to connect with users on social networks.
Maserati takes to the road with IGTV
The Italian luxury brand’s four-film road trip travels the globe right here in Ontario.
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
Status ads are on their way to WhatsApp
Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.
Daily active users shrink, revenue grows for Snapchat
News of the user decline saw the company’s stock take a small hit.
How Freckle wants to change the data exchange
Users can control how much of their data goes out to brands and receive payment for their information.
Facebook adds more third-party verification to video metrics
Some metrics, such as percentage viewed and 30-second views, are also being pushed out.
Joe Strolz on how Snapchat is finding its groove
The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.
Marne Levine on where Instagram goes from here
The Instagram COO on how SMBs are leading the way with features, and what still needs to come to Canada.
What are Canadians’ preferred social networks?
Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.
Despite ad growth, Twitter’s stock takes a hit for Q2 results
Following the announcement, Twitter’s stock dropped 18%.
User and revenue gains for Facebook in Q2
Despite the quarter covering the fallout of the Cambridge Analytica data scandal, the company still grew its ad business by 42%.
Snapchat rolls out non-skippable Commercials
The ads will appear during Snapchat’s premium TV-like content through its Shows platform.
Daily Hive launches ID Agency
Founder Karm Sumal sees the new venture as a way to aid the growth of influencer communities both on and offline.
