Social Articles
Spotted! Ontario Toyota Dealers’ giant holiday calendar
ExperientialSocialThe association’s hard-to-miss installation is the bow on top of its gift-giving campaign.
The Verdict: Much Ado About Facebook Targeting
SocialHow the Stratford Festival used new media tools to target new patrons and triple its ticket sales.
Going digital for back-to-school: MiC Tour
DigitalExperientialInteractiveMobileSocialFrom image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.
The Verdict: Wasaga Beach is for Quebecers
DigitalRadioSocialHow a Quebec-focused agency turned a small budget and limited timeframe into a campaign that made the world’s largest freshwater beach an attractive spot for a spontaneous vacation.
Sailor Jerry hits the road for autism awareness
ExperientialSocialSponsorshipIn its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.
How public do you want your PDA to be?
Out Of HomeSocialDurex Canada is experimenting with combining social media and digital with a new campaign that puts couples on display at Toronto’s Yonge-Dundas Square.
Oboxmedia’s plan to go national
DigitalExperientialSocialThe company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.
No team? No problem. Visa Canada’s targeted approach to the World Cup
DigitalSocialSponsorshipDetails on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.
The Volkswagen-CBC Beetle Roadtrip Sessions return
DigitalExperientialRadioSocialThe car company is back sponsoring the program, this year expanding its French market presence.
Twitter snaps up SnappyTV
DigitalSocialTwitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.
