Social

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Jungle Creations folds Toronto operations into New York

The content shop has consolidated North American operations after less than one year in the Canadian market.

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ICYMI: Twitter tests new features, FX looks to the fall

Plus, The Globe and Mail signs with Amazom Web Services.

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Does Tumblr have a future for advertisers?

The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.

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Pathmatics brings its Facebook data to Canada

The social spending platform breaks down its estimates on what the biggest advertisers in Canada are spending on Facebook.

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Is social media really all about socializing?

A new study by GlobalWebIndex shows that the number of social media accounts individuals have could plateau, and social media is more about brands.

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New talent helps Journeywoman travel onward

Travel website pioneered by Evelyn Hannon, who passed away in April from cancer, now helmed by mother-daughter duo Carolyn and Alyxandra Ray.

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The real impact of changing third-party data policies

In light of Twitter’s recent change to its data policies, experts weigh in on how brands can get smarter with their data.

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Why Maple Leaf expanded to Pinterest

The food company targeted parents looking for creative meal solutions as it shakes up its brand and media strategy.

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Advertising surges on Pinterest in Q2

The social network, which went public this past spring, is focused on building its revenue outside the U.S.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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Pinterest adds new ‘on the go’ ads

The social network is continuing its efforts to gain clout with Canadian SMBs through self-serve tools.

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Twitter shareholders get good news in Q2

The social media company is focused on bringing down spam activity, as users grow year-over-year.

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Facebook’s revenues, stocks soar amidst most recent controversy

The social media giant now makes 94% of its ad revenue from mobile.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.