Social Articles

Oboxmedia’s plan to go national


The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.

No team? No problem. Visa Canada’s targeted approach to the World Cup


Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.

The Volkswagen-CBC Beetle Roadtrip Sessions return


The car company is back sponsoring the program, this year expanding its French market presence.

Twitter snaps up SnappyTV


Twitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.

eOne launches YouTube campaign to promote Begin Again


Entertainment One is promoting its release of the movie Begin Again with an online contest for Canadian singers and bands worth up to $10,000.

Social media’s impact on how we tell stories: Cannes blog


The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.

Engagement with television through social media on the rise: Seevibes


The report shows a greater percentage of Canadians talk about TV on Twitter than Facebook.

How users differ across social networks: MTM


Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.

Facebook extends campaign reach to third party apps


The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.

Twitter TV conversation targeting arrives in Canada


The social network has expanded the program launched in the US and UK this November.