Social
Unilever CMO adds influencers to the ad fraud conversation
The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.
Budweiser returns as title sponsor of County Fair
Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.
ET Canada, Chevy return as partners on music contest
The campaign is adding more social support this time around.
Instagram introduces shoppable Stories
The platform first rolled out its shoppable features earlier this year.
Which network won for provincial election coverage?
CTV reached a total of 3.8 million viewers for its Ontario election special on June 7.
Sportsnet hits the ice for new Twitter series
President Scott Moore said the show aims to capture broad appeal among hockey fans.
TwitterFronts: MMVAs, Homestand Sports and more
The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.
Spotted! A pothole in one
Golf Quebec took advantage of Montreal’s pervasive pothole problem.
IPG Mediabrands combines its digital media services
The company’s search, social and mobile services will all sit under the unified Reprise umbrella.
Spotted! Yanny, Laurel or Best Buy?
Best Buy and Media Experts jumped on a viral online debate last week with a clever search marketing campaign.
ICYMI: Facebook focuses on privacy, Instagram adds muting
Plus, Global News Radio will bring in a new roster of co-hosts next week.
Ford delves into AR with a Snapchat tour
The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.
Muskoka Spirits taps custom content for long weekend campaign
In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.
What behaviours are Canadian Facebook users changing? (study)
Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
Wendy’s makes a move for the mobile wallet
The QSR is the first in Canada to pair with Snapchat on its new ad functionality.
