TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.
A technical error has caused a discrepancy in video views for Android clients over the course of one month.
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
English speakers also spend an average of six more hours online per week than their French-speaking counterparts.
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Third-party measurement company comScore has found that iPhone traffic on the articles were under-reported for about two months.
The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.
In order to drum up enthusiasm for the holiday season, the sports retailer encouraged social users to control the game with its reactions.
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
The Facebook-owned platform, which has doubled in size in the last two years, has taken a look at what’s hot this year.
The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.
The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.
The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.