Social Articles
EQ Works introduces Hercules
DigitalMobileSocialThe Toronto-based programmatic company is focusing on brand safety with a new tool that uses real-time data and analytics to help advertisers avoid click fraud and false inventory.
Mark’s crashes the Grey Cup
DigitalSocialSponsorshipThe retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
Boston Pizza calls out festive fakers
DigitalOut Of HomeSocialTelevisionThe restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
Spotted! Microsoft brings Xbox One to Toronto
DigitalExperientialInteractiveSocialThe last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.
Mondelez joins team Canada
DigitalMobileSocialSponsorshipTelevisionThe COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.
Spotted! Mattel mixes shopping and play
DigitalExperientialInteractiveSocialThe toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
Royal Roads makes personal connections
DigitalOut Of HomePrintSocialThe Vancouver Island university is offering prospective students the chance to speak directly with graduates with a campaign that brings LinkedIn to life.
WineWire pops open a bottle
DigitalExperientialSocialThe online wine retailer’s CEO, Adam Bekhor, talks about its upcoming pop-up shop, marketing strategy and plans to open up a semi-permanent location in Toronto.
Sony Canada offers first-time experiences
DigitalSocialTelevisionThe electronics brand is promoting its 4K Ultra HD TVs with its first TV campaign in years, which offers consumers a chance to win a once-in-a-lifetime adventure.
Teens find out more about veterans via SnapChat
DigitalSocialThe Memory Project used the messaging service for a Remembrance Day campaign.
