Social Articles
Ann Mack talks trends in social media
Newsscreening-roomSocialJWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
Stride Gum shows off its playful side
InteractiveSocialTelevisionThe Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.
The Verdict: LG’s Facebook success
SocialMiC dissects the campaign that led to a Facebook mandate for the tech company.
Newfoundland & Labrador make time fly
InteractiveSocialThe province’s tourism co takes advantage of the area’s quirky time zone with a Facebook sweepstakes created in partnership with WestJet.
The changing world of measurement
InteractiveMobilePrintRadioSocialTelevisionIAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.
